Why the world needs SEOs (or - Google only works in an efficient market)

October 30, 2007 | 6 Comments

In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO
Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to […]

Popularity: 67% [?]

Oct

27

Behavioral Targeting Optimization

October 27, 2007 | Leave a Comment

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves.
A few days ago I had […]

Popularity: 56% [?]

Oct

24

Who is John Q?

October 24, 2007 | 2 Comments

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and […]

Popularity: 56% [?]

Oct

23

eCommerce Optimization

October 23, 2007 | 5 Comments

Feel free to hang me from the rafters. I am a great example of a “fair weather blogger” who shifts the theme of my posts to favor the predominant theme in my life. My oldest readers are most likely in retail and online commerce, the roots of SEO’Brien founded in my eCommerce experience. […]

Popularity: 53% [?]

Oct

11

Traditional Marketers Don’t Get It

October 11, 2007 | Leave a Comment

Okay, so IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title his article, “Why Search Marketing Is So Hard” but what it comes down to is that search marketing is a radically different, alien form of advertising to traditional marketers. To us, what is second nature, is to them exceptionally complicated.
When […]

Popularity: 47% [?]

Oct

9

How Search Engines Work

October 9, 2007 | 5 Comments

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System.
With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple as […]

Popularity: 71% [?]

Oct

4

Is Your Paid Seach Vendor Ignorant (or Incompetent)?

October 4, 2007 | 8 Comments

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that […]

Popularity: 73% [?]

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