The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy:

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple