Posts within the "Analytics" category

Online Marketing Heroes

Online Marketing Heroes

March 5, 2008 at 4:04 am | 9 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my [...]

Performance Based Web Design

Performance Based Web Design

February 26, 2008 at 4:42 am | 4 Comments

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance [...]

SEO Toolbox – Xinu

SEO Toolbox – Xinu

September 18, 2007 at 2:32 pm | 3 Comments

Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup [...]

Analytics Comparison: 3rd Party Paper

Analytics Comparison: 3rd Party Paper

September 5, 2007 at 10:24 pm | 1 Comment

Doesn’t that just take the cake? Here I spend a few hours writing up my perspective of the major web [...]

Analytics Vendor Comparison : Omniture, Coremetrics, Hitbox, and Google

Analytics Vendor Comparison : Omniture, Coremetrics, Hitbox, and Google

August 10, 2007 at 2:52 am | 14 Comments

For years, we have all pined over the lack of a comprehensive comparison of analytics platforms from Omniture’s SiteCatalyst, Coremetrics, [...]

Modeling Search and User Behavior to Measure Campaign Performance

Modeling Search and User Behavior to Measure Campaign Performance

May 30, 2007 at 1:35 am | 5 Comments

The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an [...]

Banner Ads Work! well… they do something

Banner Ads Work! well… they do something

May 30, 2007 at 1:13 am | 6 Comments

How many can name the product from last banner ad they saw? Chances are, none of you. But according to [...]