Posts within the "Insights / Research" category
How effective is Google Base?
December 18, 2006 at 8:07 pm | Be the first to comment!Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider [...]
Search Behavior and a Proxy Site (yes, its a full day!)
December 6, 2006 at 8:05 pm | Be the first to comment!The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the [...]
Search For Insights
November 17, 2006 at 6:16 pm | 2 CommentsFrom time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and [...]
Partners and Platforms Support Retailers Developing Keywords Lists
October 31, 2006 at 5:09 pm | Be the first to comment!Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With [...]
Google Site Optimizer
October 20, 2006 at 4:18 pm | Be the first to comment!I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for [...]
5 reasons to love MSN Ad Labs
October 6, 2006 at 3:15 am | Be the first to comment!If you have not already, I encourage you to spend time with MSN Ad Labs http://adlab.microsoft.com This is the first [...]
Conversion Rate from Paid & Natural Search is equal!?!?
September 29, 2006 at 2:49 am | 1 CommentInternet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is [...]



