Posts within the "Insights / Research" category

How effective is Google Base?

How effective is Google Base?

December 18, 2006 at 8:07 pm | Be the first to comment!

Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider [...]

Search Behavior and a Proxy Site (yes, its a full day!)

Search Behavior and a Proxy Site (yes, its a full day!)

December 6, 2006 at 8:05 pm | Be the first to comment!

The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the [...]

Search For Insights

Search For Insights

November 17, 2006 at 6:16 pm | 2 Comments

From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and [...]

Partners and Platforms Support Retailers Developing Keywords Lists

Partners and Platforms Support Retailers Developing Keywords Lists

October 31, 2006 at 5:09 pm | Be the first to comment!

Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With [...]

Google Site Optimizer

Google Site Optimizer

October 20, 2006 at 4:18 pm | Be the first to comment!

I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for [...]

5 reasons to love MSN Ad Labs

5 reasons to love MSN Ad Labs

October 6, 2006 at 3:15 am | Be the first to comment!

If you have not already, I encourage you to spend time with MSN Ad Labs http://adlab.microsoft.com This is the first [...]

Conversion Rate from Paid & Natural Search is equal!?!?

Conversion Rate from Paid & Natural Search is equal!?!?

September 29, 2006 at 2:49 am | 1 Comment

Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is [...]