Retail Comparison Shopping
TheFind has developed a remarkable comparison shopping engine, presenting product listings in a visually appealing, “shopping” familiar design. A female bent puts this vertical engine squarely in a niche market yet their unique approach to comparison shopping is the draw: all but guaranteeing comprehensiveness by searching “every store online” to products, brands, and stores that
- Published in Comparison Shopping, Vertical Search
Yahoo! Crawling to a Halt on GZ files?
Well, I really hope the news is true but I’ve reason to believe Yahoo is freezing up on a sitemap compression standard that allows us to reduce the file size of large sitemaps. Months ago, Yahoo, Google, and Microsoft (and more recently Ask) announced that they has agreed to the sitemap protocol outlined at sitemaps.org.
- Published in Natural Search / SEO, Search, Yahoo!
Search Engine Friendly Design – Searchnomics Panel
Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a
- Published in Conferences / Events, Natural Search / SEO, Search
July Search and Online Marketing Conference and Events
Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2″ As for next month: Affiliate Summit is the must attend series and Affiliate Summit East
What of Meta Tags?
I’ve been evaluting meta content more frequently lately, considering the extent to which descriptions are used by engines and whether or not keywors are worth your effort. In recent years both have become less important as black hat SEOs stuff keyword lists and massage descriptions to change that which appears in the SERPs. Yahoo! increasingly
- Published in Insights / Research, Natural Search / SEO, Search
Marketing with Zvents – SEO and Shopping in One
The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want to
- Published in Brand Marketing, Comparison Shopping, Display Advertising, Fun, Local, Natural Search / SEO, Search, Vertical Search, Web 2.0
Marketers are Catching On
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
