Google’s Top 100 Validates Search as a Gold Mine of Insight

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Anyone still question that search behavior and trends are your greatest source of insight to customer awareness, interest, and demand? Google doesn’t.

Tuesday, Trends released a feature displaying the most recent, dynamic 100 searches (excluding porn, weather, and popular websites & celebrities), replacing Google Zeitgeist and giving us insight to why Dancing with the Stars and American Idol still dominate our television media while World of Warcraft is the only game that matters.

Each keyword displayed links to a rich data set including hourly volume, related searches, news articles, and blog posts. While many come as no surprise, keep an eye our for the unexpected search to practice a similar application for your own business: What caused that search to spike? An ad? some buzz or news? Perhaps it is seasonal or related to a larger emerging trend. Now replicate.