Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

I’ve just seen the future of link analytics and it is SEOmoz. Perhaps the most engrossing and entertaining presentation at SMX East was Rand Fishkin’s introduction of Linkscape, an advanced link intelligence engine delivering rich data to website owners and SEOs regarding inlinks, related anchor text, trust, and rank. SEOmoz has indexed over 200M domains