RISE to the Occasion
RISE Austin kicked off yesterday and proves, once again, to be one of the pivotal events in Austin’s entrepreneurial economy. On the heels of President Obama’s visit to Austin, the timing of RISE is an intriguing contrast to the President’s goal of learning what makes Austin so incredible and successful. While he and the world
- Published in Conferences, Industry, Startups
Architecting Growth
About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with
- Published in Advertising, Featured, Insights / Research, Startups
Removing Barriers to Scale – Marketing Before Raising Capital
As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire
Startup Marketing
Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to
- Published in Advertising, Affiliate Marketing, Featured, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design
Promoting Your Business with a WordPress Plugin
Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I
- Published in Advertising, Featured, Search, Startups
360i’s David Berkowitz joins Unintentional Entrepreneurs in New York
First Lorna Li, now David Berkowitz; I don’t think its possible for me to express how grateful I am that this community of which I’m part, is so supportive of one another. Next Thursday, August 13th, Outright and Network Solutions bring the Unintentional Entrepreneur road trip to New York City, where David Berkowitz will join
- Published in Conferences / Events
It isn’t SEO, it’s Performance Architecture
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Blogs & Blogging, Comparison Shopping, Display Advertising, Featured, Fun, Natural Search / SEO, Paid Search, Search, Social Media
