One of the techniques used to attract search engine spiders to your blog or website is called pinging. Essentially, you alert the search engine of any changes to your site and it draws a crawler to reindex the content. This works on the same basic technology as the Trackback and Pingback with which you might

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

If one were to distill all of the considerations associated with search engine optimization (not withstanding the new developments in semantic search), I’ve been asking myself if it isn’t possible to summarize 3 immutable laws of SEO. Hearken back a moment to elementary science and roll with me, so called laws are considered invariable facts

What a whirlwind of change to keep up with! And I’m not talking about the economy. Rumors of Google and Twitter…. speculation of Facebook becoming Twitter…. rapid innovation between blog comment engines Disqus and Intense Debate with one snagging support from Mashable while the other still ignores Connect…. How is one to keep up with

So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic ). This was an epiphany while contemplating why people stay with a website. As I considered all of the marketing

Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and