Acquisitions Keep On Rollin’
Monday, 21 May 2007
Will the madness ever end?!? Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of
- Published in Blogs & Blogging, Google, MSN, Vendors / Agencies
No Comments
Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Brand Marketing, Display Advertising, Google, MSN, Natural Search / SEO, Paid Search, Search, Yahoo!
Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery
DoubleClick to Make Ad Inventory More Accessible
Wednesday, 04 April 2007
Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic. The frontrunners for the acquisition seem to be Microsoft and Google. I’ve read
- Published in Brand Marketing, Display Advertising, Google, MSN, Vendors / Agencies
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in MSN, Natural Search / SEO, Paid Search, Search