New Yahoo! Ambassador certification
Monday, 04 December 2006
Yahoo’s Search Marketing Ambassador training and the test for certification have been updated to reflect the new features and enhancements to Yahoo! Sponsored Search. In order to retain your Ambassador designation beyond January 31st, 2007, you are required to pass the new test. As an added bonus though, if you pass the new test by
- Published in Paid Search, Search, Vendors / Agencies, Yahoo!
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Yahoo! Ambassador update
Monday, 27 November 2006
With a new Yahoo! Sponsored Search platform upon us, I decided to update my accredation with a review of Yahoo’s Ambassador training. The Yahoo! Search Marketing Ambassador Program helps search engine marketers (SEMs) and agencies maintain Sponsored Search and Local Sponsored Search expertise through training with professional certification from Yahoo! Search Marketing. With this status,
- Published in Paid Search, Search, Vendors / Agencies, Yahoo!
Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
Great Articles and Blogs
Thursday, 02 November 2006
Not much time to post today so here’s a quick update on some great sites I’ve been meaning to share. One is a blog, the other two merely articles but all great additions to your RSS Feed ReaderLee Odden runs Online Marketing Blog, a wonderful summary of news, great articles, and blog reviews. His marketing
- Published in Blogs & Blogging, Natural Search / SEO, Paid Search, Search
Partners and Platforms Support Retailers Developing Keywords Lists
Tuesday, 31 October 2006
Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With much anticipation, Yahoo’s new search platform allows advertisers to test different copy no the same keyword while auto-optimizing by favoring the ad which performs best. Yahoo! elevates paid search to the next level with their
- Published in Analytics, Google, Paid Search, Search, Vendors / Agencies, Yahoo!
Tail Keywords are likely a Better Value
Monday, 30 October 2006
I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword list should
- Published in Comparison Shopping, Paid Search, Search
Ammunition for those Search Marketing Budgets
Friday, 27 October 2006
Earlier this month Piper Jaffray & Co released a study of 5 marketing channels concluding that consumers, rather than going to online stores, are increasingly likely to use Online Search to find products and services.Further, Search is by far the most efficient at acquiring customers. With an average cost per acquisition of $8.50 across all
- Published in Paid Search, Search