5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Analytics, Insights / Research, MSN, Paid Search, Search
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The Kitchen Sink : Part 3 : Manage YOUR feed
Tuesday, 03 October 2006
So here it is, part three of Comparison Shopping optimization… The Kitchen Sink Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from
- Published in Affiliate Marketing, Comparison Shopping, Natural Search / SEO, Paid Search
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in MSN, Paid Search, Search, Targeting, Yahoo!