Online Industry Events in One Calendar
Thursday, 19 April 2007
For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings. This year, I practically neglected
- Published in Change Log, Conferences / Events, Vertical Search, Web 2.0
Vertical Search Is Better For You
Monday, 16 April 2007
I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business
- Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0
Changes in Yahoo! Search
Monday, 09 April 2007
According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a better
- Published in Paid Search, Search, Vertical Search, Web 2.0, Yahoo!
How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0