How can a non-tech business idea owner find the right tech cofounder?

Getting Started

Most people don’t get married after finding themselves on match.com. Online dating rarely works either.

Start talking about what you’re doing. Constantly. Talk to 500 potential customers and record the reactions and feedback in every conversation.

Do market research to figure out the competition, the investors, the exits, the history, and the potential. Figure out what to do. It takes market research to figure out what to do, the customer discovery actually tells you what not to do.

Now turn to both to figure out the kind of person to marry. Yes, it’s the same process. Those customers are your friends and the market is your passions, potential, and possibilities. Turn to them both as you would in dating, and start asking about the people who might marry to you and your future.

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