What are other ways of marketing online apart from using a website?

  1. Web analytics
  2. A/B and multivariate testing
  3. Search Engine Optimization (SEO)
  4. Social media marketing
  5. Pay Per Click advertising (PPC)
  6. Search marketing
  7. Affiliate marketing
  8. E-mail marketing
  9. Content marketing
  10. Mobile marketing
  11. Ebooks and whitepapers
  12. Chat and bots
  13. Customer service platforms
  14. Marketing automation

If you think you actually need a site for any of those things, you’re doing it wrong 😉 Note that Marketing is expressly NOT just advertising and promotion, marketing is the work of the market: customer service, market research, competitive analysis, etc. and it’s that stuff that’s most important as that will determine for you everything else you should be doing.