Category Archives: Surplus

The 12 Days of an SEO Christmas

The folks at Kettlewell Enterprises in Colorado have come up with a cute take on the 12 Days of Christmas… for SEO. The song caught my attention because I have just spent the better part of a few days researching and writing a piece about the history behind the actual 12 Days of Christmas.

On the first day of Christmas
my SEO Expert says:
a website with a good plan

Enjoy the 12 Days of an SEO Christmas

A Little About Me

Welcome back to those of you in the U.S. and happy holidays to all!

Before the Thanksgiving holiday, I had the distinct pleasure of connecting with Duane Forrester re: some personal Q&A for Search Engine Land. Duane is an in-house SEM with Microsoft and author of How to Make Money with Your Blog. He also sits on the Board of Directors with SEMPO and can be found through his own blog where he covers online marketing and monetizing websites.

Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard. I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him. If you think you have heard Paul’s name before, it could be because you recently read Online Marketing Heroes, in which he’s one of the 25 interviewed.

Learn more about me here

What It Feels Like… to maybe have someone who writes for Esquire to have heard about your idea?

Leave it to Esquire to bring the Library analogy to explain search and SEO to the masses. In the November ’08 issue, an endorsement of The Public Library from Esquire’s Meryl Rothstein reads,

…a librarian is like a Google that actually finds what you’re looking for and never clutters your screen with porn.

That’s sort of what I’ve been trying to say.
Though I have no validation what-so-ever that the comment and my simplification of SEO are in any way correlated. I like to think we’re in the same neighborhood and that my idea has caught some mainstream attention; after all, she writes about things like Electronic Skin (ok… so yeah, she also wrote What It Feels Like…to Pose for Your First Nude Photo.

Is SEOmoz Building a Search Engine? – Live from SMX

Vintage Bath & Tub‘s Allan Dick hosted a fantastic dinner last night; bringing together the cream of the crop of search for a few hours of fun and food.

I had no idea the fun would serve to validate my assertion that SEOmoz is on to something big. The annual dinner always features an innovative Search twist on a well known game… That statement really demands explanation: This year, the game was Hungry Hungry Hippos with each of the 4 hippos serving as search engines. The object of the game? To determine which engine indexes the most content (in this case, the little white balls). At each table, a game was set up allowing everyone to join in the fun. At the end of the dinner, a deathmatch was held with 4 champions: Yahoo, Google, MSN, and a unique outlier – Rand Fishkin and SEOmoz.

The Future of the Internet

Having pointed out my complete ignorance of the cheerleading world yesterday (“Can I Get an S?”??), I feel I need to steer the laughs, jeers, and finger pointing as far away from me as possible in hopes of staving off the cheer hate mail no doubt being written to me even as we speak. Obviously, I meant to say, “Would you give me an S?” “Please”

Nicholas Carr, author of The Big Switch, Rewiring the World from Edison to Google has some great insights on the impacts Google and the evolution of the internet have had on our lives. At the end of the day, he, with a common-man voice on the world stage, perhaps better validates that the future of marketing is digital than the industry pundits and experts so valiantly trying to point out the same thing.

Where’s the humor in that? He shares those thoughts with quintessential American Steven Colbert. Enjoy!

Book of the month club?

Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon reports that show you actually take some of my recommendations so thank you for trusting me; I’ll do my darnedest to continue to deliver only insights and recommendations that make your time spent with me of value.

This time I’ve learned something from Josh Greene who has pointed out that Hitwise’s Bill Tancer has reached the NYTimes bestseller list with his book, Click: Unexpected Insights for Business. So, why Bill’s book? Hands down, the conference speaker with which you can ALWAYS count on fun insights, an entertaining presentation, and some brilliant work on search behavior, is Bill. I’m buying the book on title alone (yes, I admit I haven’t yet read it) knowing what he usually uncovers and the “Unexpected Insights” apparently therein.

Click (I’m laughing inside at my little play on words – if you catch it you and I are like *this* – imaging me crossing my fingers or something) for more on the book or buy now!

O’Brien Skis (or, the effectiveness of Google’s content targeting)

Just a quick note to point out the humor and coincidence I’m experiencing with Google’s technology. Over the past few days I’ve been updating the blog, working on the keyword optimization of my own name. I also happen love water sports; an avid skier and swimmer, I used to be able to do a flip on a Kneeboard (unfortunately, that linked photo isn’t me).

The equipment we used when I was growing up? Why, O’Brien of course! My father would joke that no one could ever take our stuff because the Skis, vests, Kneeboard, and tube all had our name on them. Turns out he was right, they never went missing.

Apparently, my site is about O’Brien water sports; so says Google, with Adsense promoting everything from Wakeboards to gloves in ads on my site.

I suppose though, now it is.