The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same?
They can be locally targeted, serve as a cherished form of gratitude, and though the reporting is about as accurate as that of newspaper, one can thank Threadless and the revolution in t-shirt design for ensuring that most t-shirts are read.
How on earth did I turn to t-shirts when my brain usually focused on all things digital?? I couldn’t be more grateful to Jeremy Schoemaker than I am for his mere donning of an Outright.com shirt for last week’s ‘Free shirt Friday’
For those of you unfamiliar with Shoemoney, Jeremy is best known for earning a small fortune from Adsense years ago before arbitrage was all the rage. His foresight with SEO, SEM, and Affiliate programs pre-dated the era in which we live; he envisioned the simple math, the basic science, of both ends of the marketing funnel (the opportunity to market and the potential for income) while many were still in diapers.
Targeted Marketing
Ah… the point! Jeremy is the archetype Outright user. Outright.com is designed for the blogger, the affiliate publisher, the ebay seller, the freelance designer, the marketing consultant; the individual earning some income, either entirely or in part, through work on their own behalf. Heck, its me, doing this. We’re building Outright.com for you, my audience, for Jeremy’s audience, the WordPress / TypePad consumer, the Adsense consumer; the Adwords marketer.
Want a t-shirt? *grin* Come check it out
