Ever wonder why Google isn’t very helpful in finding something to do? While search engines are pretty good at finding information, they are terrible user experiences for those hoping to conveniently consume and digest that information (sorry for the food analogy).

The solution lies in the sentiment of the audience. Mood based discovery engine Moodfish has pulled together an all star cast of search professionals to discuss the creative side of search; the moods, emotions, and intentions that lead to a better search experience. New search experiences, based on these semantic understandings and recommendations, are personal, social, and contextual. Companies like Moodfish, Netflix, and Pandora are leading the way; focusing experiences that leverage how we think, talk and feel.

Some of the questions to be discussed:

• What are the current search technologies available in the market and what are they best for?
• What kind of mood-based search has been done in the past?
• Which companies are currently moving into mood-based search?
• How much better is the quality of mood-based data vs. generic search engine data?
• Can we actually normalize moods?

Hosted by Moodfish founder and CEO, Nikhil Daftary at the Hilton Hotel – Salon H, on Saturday, March 12, 2011, 5-7:30pm. Follow me on Plancast for this and other SXSW sessions and events that have caught my attention.