Tag Archives: adbrite

AdBrite Continues to Impress, Making Rich Media Turnkey

Brand Marketing, Display Advertising, Vendors / Agencies, , , , , , , , ,

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine, AdBrite VP, Products & Marketing,

“Marketers are constantly looking for ways to get their messages out there in an increasingly noisy market. Especially marketers with experiential messages (like TV premier trailers) trying to pierce the noise on intensely experiential sites. The reason why paid search CTRs are insanely high (20% CTR plus) is because the ads blend in with the content in format, relevance, etc. Boring text ads on engaging content sites don’t stand a chance. But engaging entertainment messages on social sites seem to be working nicely, for our customers at least.”

The #3 fastest-growing advertising company is quickly turning in to the must-use advertising platform for marketers with its performance based costs and exceptional use of behavioral and re-targeting to pinpoint advertisements to your preferred audience. A leading indicator of their value to you is that Fox Broadcasting has signed up as their debut rich media advertiser, promoting my personal favorite new X-files / Medical Investigation like thriller, Fringe.

“Advertising with AdBrite’s network was a key part of our FRINGE fall season premiere campaign,” said Laurel Bernard, SVP Marketing, Fox Broadcasting Company. “Combining unique rich media experiences with advanced targeting, a broad range of distribution, and full transparency made AdBrite a great media partner for our launch.”

Rich media ads, of course, allow advertisers to create engaging, unique experiences. AdBrite has partnered PointRoll, EyeWonder, and EyeBlaster to offer a variety of rich media formats. If you haven’t tried AdBrite yet, give it a shot now; my experience has always been positive.

AdBrite is the #3 Fastest Growting Advertising Company in America

Brand Marketing, Display Advertising, Vendors / Agencies, , , , , ,

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazine’s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad reach. Using a unique pricing model, marketers set “maximum CPMs” they are willing to pay; your ads are distributed through an auction-based network of publishers requiring you, the advertiser, to only pay the CPM required to exceed all other advertisers. More often than not you pay rates lower than that with which you are capable, extending your budget, and improving performance.

AdBrite recently welcomed the 70,000th site to the network, up from 50,000 in January, and recently introduced Behavioral Targeting and Re-Targeting to an initial pilot group of advertisers, holding the promise of the largest network of sites through which we can target user behavior or re-target customers who have previously interacted with our campaigns. Last I checked, participation here still required Adbrite Sales support so email them at adsales (at) adbrite (dot) com if interested.

AdBrite instead of Google AdSense / AdWords

Advertising, Search, , , , , , , , , , , , , , ,

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with some thoughts, for now, give AdBrite a try:

Advertisers

  1. Easy City/State local targeting enabling national advertisers to target ads locally and local advertisers to reach relevant customers.

  2. Simple action/conversion tags allowing you to measure effectiveness end-to-end and optimize performance for a specific ad or placement.

  3. CPC based Text ads, CPM banner ads, and Interstitials to get you right in front of the audience while mitigating risk by paying for traffic or reach.

  4. Category, Demographic, and Keyword targeting.
The long and short of AdBrite for advertisers is that it is easy to use, supports targeting, and drives efficient marketing through turnkey tracking and optimization.

Publishers

  1. Option to control the advertising instead of being forced to run those in the ad network. You can opt to only allow banner ads giving your site the perception of a little more credibility.

  2. Enable local advertising

  3. Like an ad server, allow advertisers to buy media on your site alone

  4. Auction model in which ads are auto optimized to favor those that deliver the most revenue

  5. Back fill with another ad network! This alone is why you should use AdBrite on your site. Enter your AdSense code and eCPM and AdBrite will run Google ads when CPMs are not high enough to favor their own. You are ensured of making MORE money by only running AdBrite ads at rates higher than that which you already receive.
My only criticism is that they should allow banner advertisers to pay on a CPC basis. Display ads are CPM only. Obviously, they are trying to reinforce that display ads have brand/awareness value but if their goal is to support an auction model for advertising, they should go all the way. If display ads truly ad incremental value over text ads, CPCs will reflect that.


By the way, (and no, this isn’t the reason for this post) We’ve set them up on Zvents, allowing advertisers to buy locally targeted inventory on the network. Okay, maybe the reason for the post IS that I’m using it. None-the-less, check them out and give yourself 20 minutes to set them up in support of your site or as an advertiser, you can’t be disappointe