This, SEO’Brien, is my professional creative outlet; a forum for my ideas, thought-provoking concepts, tips & tricks, and inspiration – this is where you can learn some things for free. SEO’Brien is neither written by “Brien” nor about SEO (usually). I don’t do SEO (yes though, I can).
I have 3 amazing kids, a wonderful wife who makes it possible for me to be who I am; I’m in my 40s now… 25 years working online is usual. I love Netflix, being a Cubmaster, coaching robotics, and playing Minecraft with my kids – I’d rather do that, and admit it, so would you.
For whom I work best: You know you need something, aren’t sure what, and other attempts fallen short. I started my career at Yahoo 20 years ago, have helped launch a string of successful startups, and can litter you with testimonials and references. My background in search makes me attuned to the information age in which we live AND makes my mind work in terms of keywords so here are the keywords that define HOW I work:
- Analytical. Everything we do starts and ends with the data. Your opinion is nice. You wouldn’t be here exploring marketing if your opinion was working well.
- Sincere. I’m an open book and all over the internet. Let’s be honest, collaborative, and build a relationship. No, I’m not signing your NDA or non-compete.
- Up-to-Date. Marketing technology changes as light speed. One of the key jobs of your CMO is to consume knowledge voraciously. Know YOUR market. Know the market. Know what’s possible and effective. That’s my job.
- Driven. You might be satisfied. I am never so. Since I was humiliated a bit in 4th grade during an Olympics of the Mind brainstorming session because all I could come up with making is a milk jug bird feeder, I can’t stand being satisfactory.
- Audience. There are two factors that create value in business: being innovative and your audience. Those two things create customers, without which you should just go home.
- Storytelling. From your elevator pitch to what makes journalists care, let’s tell stories.
- Resourceful. Solve problems quickly and efficiently. Stop spending money on things that don’t work. Stop wasting it on solutions that have been replaced by better alternatives.
- Objective. Let’s focus on outcomes and not next steps. What do we need to accomplish? The answer to that is not what you want to accomplish right now.
- Open-Minded. If you can try, test, optimize, and repeat. We’re going to be friends.
- Search. Yep, I pointed it out first and I’m noting it last. The way the world works today is by searching. Customers search for answers. Not necessarily through Google and search engines. Let’s address how your audience searches for what you can provide. Let’s search for the path to your success. And yes, that means making sure SEO and AdWords are capably covered since 70% or so of all business now happens through there.
That’s how I work and that’s what is valuable for you and I.
What I’ve been doing, generally speaking
I help startups get funded. I work as a partner in venture capital, as founder of MediaTech Ventures, as Director for Texas of the global startup incubator Founder Institute, through my work on the Boards of the diversity incubator DivInc and FUNDConference, and for you. Those are my passions and my philanthropies: that’s wherein I’ll meet for coffee or mentor (a bit) but, know yourself and your business – time is valuable; so is mine.
For over 20 years I’ve been working with entrepreneurs, startups, and medium to enterprise sized businesses to grow through search, marketing, business development, web design, commercialization, conversion optimization, and e-commerce. A few articles here are completely off topic while we otherwise float from social media to local search, fund-raising to advertising, and from industry research to conferences and events. I learn from you through our discourse here; the hands-on experience I get building this site a testament to what I do.
I help businesses understand why they are going to fail so we can figure out how to prove me wrong.
Have you ever met someone and they’re a little Marketing, Sales, Business Development, Project Management, and even Product Development, and you aren’t quite sure how to fit them in a conventional organization? I’m of the new order of human resource; one focused on growth through scale, monetization, innovation, partnerships, and capital. It’s the old CMO, that became growth hacking for a bit, I like the idea of a growth architect.
Where I’ve Been
I’ve held a few formal roles, from VP of Marketing for Zvents and Outright, to managing interactive marketing for HP and designing online advertising for Yahoo!. I am honored most of all to be one of the 25 distinguished marketers featured in the Michael Miller book, Online Marketing Heroes, as well as appearing in or writing for Forbes, Techcrunch, Silicon Hills News, Internet Retailer, KGO Radio, SXSW, and Webmaster Radio.
I can connect with you with only your email address, let’s talk:
Prior Speaking Engagements
|AWS Startup Day||Stanford University – Web 2.0||Ticket Summit|
|Webguild’s Web 2.0||Shop.org||Search Insider Summit|
|eTail||Affiliate Summit||AMA Hot Topic Series|
|CEA San Francisco||IASP Summit Austin||Startup Week Austin|
Paul O’Brien Speaker Bio
Long time Silicon Valley technology and startup veteran, Paul O’Brien is known as SEO’Brien for his extensive past in the search industry. Now Texan, O’Brien works in Venture Capital Economic Development, serving the investment and venture capital economies directly, through thought leadership, consulting, and startup development. He’s the founder of MediaTech Ventures, a founder and managing director of the Texas Technology Council, and Director in Founder Institute.
Notably, O’Brien is a seasoned marketer with an early career at Yahoo! and HP. From there he led the early growth of startups such as Outright.com (Acquired by GoDaddy), Zvents (Acquired by eBay’s Stubhub), and MicroVentures (Venture Capital). With technical expertise, O’Brien has consulted with various web properties, designed and developed sites, online communities, e-commerce stores, and web services. Paul was featured in the book, Online Marketing Heroes, and continues to blog at seobrien.com.