I help startups get funded. In my past: VP Marketing, growth hacker, startup advisor, and Yahoo! I wear many hats and for the most part, consult with early companies as CMO. As you might imagine, in that capacity, besides growing your business, I help investors fund startups and help startups raise capital.
I have worked with major brands, startups, and influential agencies to scale quickly, significantly, and efficiently. This, SEO’Brien, is my creative outlet; a forum for some big ideas, thought provoking concepts, tips & tricks, and inspiration. I have made one significant branding mistake in my career; SEO’Brien is neither written by “Brien” nor about SEO (exclusively). Alas, thus is my legacy.
I wear the moniker with pride though, having once been introduced before speaking at Web 2.0 as the man with the best personal & professional blog title; given my work with Search at the time. For over 15 years I’ve been working with entrepreneurs, startups, and medium to enterprise sized businesses to grow through search, marketing, business development, web design, commercialization, conversion optimization, and e-commerce. This blog is a random walk through my mind. A few posts completely off topic while others float from social media to local search, SEM to advertising, industry research to conferences and events. My goal is to learn from you through the discourse here; the hands-on experience I get building this site is evident as to what, too, I can do for you.
I help entrepreneurs understand why they are going to fail so they can
figure out how to prove me wrong.
Have you ever met someone and they’re a little Marketing, Sales, Business Development, Project Management, and even Product Development and you aren’t quite sure how to fit them in a conventional organization? I’m of the new order of human resource; one focused on growth through scale, monetization, innovation, partnerships, and capital. The distinction between B2B and B2C, for a growth hacker, is dead; I work in eCommerce, Local, SaaS, Social Intelligence, Economic Development, Content and Communities, Search, Crowdsourcing, and Payments. Some call that growth hacking, I tend to prefer the idea that I’m a growth architect.
I’ve held a few formal roles, from VP of Marketing for Zvents and Outright, to managing interactive marketing for HP and designing online advertising for Yahoo!. I am honored most of all to be one of the 25 distinguished marketers featured in the Michael Miller book, Online Marketing Heroes, as well as appearing in or writing for Forbes, Techcrunch, Silicon Hills, Internet Retailer, KGO Radio, SXSW, Webmaster Radio, and DM News.
I hope to help you round out core internet concepts, enable strategic marketing, develop your business, efficiently and effectively use technology, and foster relationships that will help you create profitable, scalable opportunities.
Prior Speaking Engagements
|Online Market World||Stanford University – Web 2.0||Ticket Summit|
|Webguild’s Web 2.0||Shop.org||Search Insider Summit|
|eTail||Affiliate Summit||AMA Hot Topic Series|
|CEA San Francisco||IASP Summit Austin||Startup Week Austin|
In 2010, O’Brien relocated to Austin from Silicon Valley where he had launched a series of startups in local search, crowdsourcing, web-based accounting, payments, and social intelligence. In Texas, Paul advises startups in funding, marketing, business development, project management, and product management, and spends most of his time working to Accelerate Texas as founder of an economic development initiative to fund Texan startups.
Notably O’Brien is a seasoned marketer having directed Advertising Solutions for Yahoo! and later running online marketing for HP’s eCommerce business. From there he led the early growth of startups such as Outright.com (Acquired by GoDaddy), Zvents (Acquired by eBay’s Stubhub), and MicroVentures (Venture Capital). That work, a reflection of Paul’s impact in e-commerce, marketing, entrepreneurship, and search, in both B2B and B2C markets, overshadows Paul’s technical expertise having consulted with various web properties, designing and developing web sites, online communities, e-commerce stores, and web services. Paul was featured in the book, Online Marketing Heroes, and continues to blog at seobrien.com.