An industry thought leader, entrepreneur, and innovator, I have worked with major brands, startups, and influential agencies to scale quickly, significantly, and efficiently. This, SEO’Brien, is my creative outlet; an outlet for some big ideas, thought provoking concepts, tips & tricks, and some fun. I have made one significant brand error in my career; SEO’Brien is neither written by “Brien” nor about, exclusively, SEO. Alas, thus is my legacy.
I wear that moniker with pride though, having once been introduced before speaking at Web 2.0 as the man with, perhaps, the best personal, professional blog title, given my work with Search at the time. With over 15 years working with entrepreneurs, startups, and medium to enterprise sized businesses through search, marketing, business development, web design, commercialization, and e-commerce, this blog is a random walk through my mind. A few posts completely off topic while others float from social media to local search, SEM to banner advertising, industry research to conferences and events. Most importantly, I hope to learn from you through the discourse here and elsewhere I can be found; the hands on experience I get through this site provides for me the means of keeping my hands dirty with SEO, html, css, design, and other development concepts.
Have you ever met someone and they’re a little Marketing, Sales, Business Development, Project Management, and even Product Development and you aren’t quite sure how to fit them in a conventional organization? I’ve helped businesses scale, monetize, innovate, partner, and capitalize for 15 years in diverse set of industries including eCommerce, Local, SaaS, social intelligence, blogs and communities, search, crowdsourcing, and payment services. Some call that growth hacking, I tend to prefer the idea that I’m a growth architect.
I’ve held a few formal roles, from VP of Marketing for Zvents and Outright, to managing interactive marketing for HP and designing online advertising for Yahoo!. I am honored most of all to be one of the 25 distinguished marketers featured in the Michael Miller book, Online Marketing Heroes, as well as appearing in or writing for Silicon Hills, Internet Retailer, KGO Radio, SXSW, Webmaster Radio, and DM News.
I hope to help you round out core internet concepts, enable strategic marketing, develop your business, efficiently and effectively use technology, and foster relationships that will help you create profitable, scalable opportunities.
Prior Speaking Engagements
|Online Market World||Stanford University – Web 2.0||Ticket Summit|
|Webguild’s Web 2.0||Shop.org||Search Insider Summit|
|eTail||Affiliate Summit||AMA Hot Topic Series|
|CEA San Francisco||IASP Summit Austin||Startup Week Austin|
Paul is a seasoned online marketer having directed Advertising Solutions for Yahoo! and later running online marketing for HP’s eCommerce business.
In 2010, Paul O’Brien relocated to Austin’s entrepreneur community from Silicon Valley where he launched a series of startups in local search, crowdsourcing, web-based accounting, payments, and social intelligence. In Austin he continues to work as a fractional CMO in marketing, business development, project management, and product management, for businesses of all sizes; and is the founder of Cospace.co, matching people and work spaces.
Following his work with Hewlett-Packard, O’Brien brought search and marketing expertise to startups such as Outright.com (Sold to GoDaddy) and Zvents (sold to eBay’s Stubhub). That work is a reflection of Paul’s impact in e-commerce, marketing, entrepreneurship, and search; in both B2B and B2C markets. More than the business side, O’Brien has consulted with various web properties, designing and developing web sites, online communities, e-commerce stores, and web services. Paul was featured in the book, Online Marketing Heroes, and continues to blog here, at seobrien.com.
Don't take my word for it...
Highly respected in his field and a frequent speaker at many top level conference where I've witnessed standing room only time after time. He is a master at explaining search in ways that even the most novice students get it.
Matthew Gonzales | appbackr
An exceptional marketer, particularly in the realm of Search Engine Marketing, where he remains one of the most knowledgeable and forward thinking experts on the channel I have met
Kevin MacLean | Sapient Nitro