The Perfect Pitch
Why, Who, What, When, Where, and then How.
Do It Right
The Pitch Deck Slide That Makes You Look Ignorant
The easiest way to flop the pitch? Point out that you're better than competitors.
Startup Validation in 12 Steps
Hint: It's not about sales
Have What It Takes?
What It Takes to Raise Money
Investment is born of passion and ideas. Successful businesses worthy of investment are born of the only things that produce results: Innovation and Marketing.
How to Write an Effective Pitch email to Angel Investors
Emails, teasers, demos, and pitches start by explaining what they’re doing and how. Start with why.
Set the Foundation
Google Analytics for Startups
A solid story starts with rock solid business metrics. You can't close a round if an investor can poke a hole.
Which One Are You?
The Tale of Two Founders
The implications of being a founder chasing the Product - Market Fit vs. the Market - Product Fit characterized, brilliantly in the story of the boy with the cow and the magic beans.
Invest in Marketing
Marketing Before Raising Capital
Of course you can acquire those 500,000 potential customers; what are you doing to remove the barriers to acquiring everyone?