Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network.
Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant one for the industry, moving forward Google’s radio ad business which has struggled without much distribution since 2006. Clear Channel’s 675 stations give us much needed access to the world’s most popular stations.