Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams
Thursday, 05 December 2024
For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,
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Does Early Marketing Hurt Startups? Why Founders Should Think Differently
Friday, 15 November 2024
Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage
- Published in Advertising, Insights / Research, Startups
Why Businesses Neglect Advertising (and why you shouldn’t)
Monday, 07 January 2019
Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a
- Published in Advertising