Why Businesses Neglect Advertising (and why you shouldn’t)
Monday, 07 January 2019
Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a
- Published in Advertising
Architecting Growth
Wednesday, 24 April 2013
About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with
- Published in Advertising, Insights / Research, Startups
Removing Barriers to Scale – Marketing Before Raising Capital
Monday, 28 January 2013
As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire
- Published in Startups