Advertising Archives - Startup Economist

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

Published in Advertising, Insights / Research, Startups

20 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

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Published in Advertising, Insights / Research, PR, Search, Social Media

11 Comments

A Thought on Being the Best Online Marketer You Can Be

Tuesday, 30 April 2019 by Paul O'Brien

Digital marketing, online marketing, internet marketing, interactive, social media, content marketing, growth hacking…. it’s enough to make your head swim! And in my experience with most who use those terms, they’re really just tactical specialists who have a skill in an online media channel. The bottom line is that Online Marketing is Marketing, online. Digital

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Published in Advertising, Social Media

2 Comments

Why Businesses Neglect Advertising (and why you shouldn’t)

Monday, 07 January 2019 by Paul O'Brien

Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a

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Published in Advertising

8 Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Architecting Growth

Wednesday, 24 April 2013 by Paul O'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

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Published in Advertising, Insights / Research, Startups

10 Comments

Removing Barriers to Scale – Marketing Before Raising Capital

Monday, 28 January 2013 by Paul O'Brien

As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire

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Published in Startups

9 Comments