Brand Marketing Archives - Startup Economist

Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

Published in Brand Marketing, Insights / Research, Social Media, Startups

4 Comments

A Giant Conversation

Friday, 05 May 2017 by Paul O'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

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Published in Advertising, Austin, Brand Marketing, Industry, Startups

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The Vision For Austin

Wednesday, 08 March 2017 by Paul O'Brien

You know that licking of your lips and grasping at air that one does when trying to put in to words a dream. How you think through, as you’re talking with someone, something you just can’t quite simplify. What I’m thinking about is not a dream but a vision. Something magical is happening by way

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Published in Brand Marketing, Texas Startups

52 Comments

Why Where Matters

Monday, 09 November 2015 by Paul O'Brien

Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,

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Published in Brand Marketing, Economic Development, Industry, Insights / Research, PR, Startups

19 Comments

The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by Paul O'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

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Published in Brand Marketing, Web Design

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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

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Published in Blogs & Blogging, Brand Marketing, Social Media, Web Design

5 Comments

Want to learn Twitter? Silicon Valley Tweet Up â€“ July 23

Friday, 03 July 2009 by Paul O'Brien

Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more

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Published in Brand Marketing, Conferences / Events, Fun, Social Media

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