The question burning my mind is if Ask.com found a new ad agency. I may have been a little slow to catch the ad (I missed Ask’s Jim Lazone sharing it at SES San Jose – while I was there) but I had a moment to catch up on Eureka with my TiVo and this spot caught my attention.
No cryptic talk of algorithms
No showgirls in musical numbers reminiscent of eBay’s “My Way” commercials (which, by the way, are suspiciously missing from the internet’s vast collection of video)
Just a simple spot showing the common user, the user that they need to attract, that their search engine is awesome. And it is.