Instant Getification – Ask’s New Ads Get It
Thursday, 06 September 2007
The question burning my mind is if Ask.com found a new ad agency. I may have been a little slow to catch the ad (I missed Ask’s Jim Lazone sharing it at SES San Jose – while I was there) but I had a moment to catch up on Eureka with my TiVo and this
- Published in Search
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Ask3D a Big Step in the Right Direction
Friday, 15 June 2007
Ask really threw me for a guilt trip. I stand by my criticism of their ad campaign (as I think do most) and a poor man’s review of their traffic suggests it hasn’t delivered (though, admittedly, Compete data is incomplete and only through May). Then again, through my investigation , I found Ask performs well
- Published in Search
The Algorithm Apparently Killed Jeeves
Tuesday, 24 April 2007
Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like
- Published in Brand Marketing, Search