e-commerce folks, I’ve hopefully sold you now on how to manage your feeds, extend their value, and optimize the content. You need to be on Google now. If you haven’t heard yet, Froogle is being replaced by Google Base
If you don’t know yet, Google Base is free distribution of your Store’s catalog in essentially the same way as a Comparison Shopping Engine. It is where you need to test your feed.
So what’s the Story?
Google Base Store Connector is a free download that puts info about your store into the Google index so that people searching Google for products you have to sell are presented with your store. The Store Connector automatically reformats your feed to ensure it is optimized for Base and uploads the products.
No excuses now, go get Store Connector and get your store and products on Base.