What Recession?
Friday, 05 December 2008
So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;
- Published in Comparison Shopping, Insights / Research
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One Conference To Note
Wednesday, 17 September 2008
Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market
- Published in Comparison Shopping, Conferences / Events
Comparison Shopping Does Not Drive Sales (not immediately anyway)
Tuesday, 23 January 2007
In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to an relevant but
- Published in Comparison Shopping, Insights / Research
Cash Back with jellyfish
Thursday, 21 December 2006
jellyfish, a promising and somewhat novel addition to the Comparison Shopping scene is a combination of Upromise or the Discover card and Woot; they accomplish both giving you cash back on purchases while a discount on a deal of the day increases until the supply of that offer is sold out. Given the press I’ve
- Published in Affiliate Marketing, Comparison Shopping, Fun
