If this doesn’t at least want to make you want to consider working for a startup…
Jump to 4:10 to catch Outright.com’s mystery founders getting their groove on and thanks to First Round Capital for a great idea last holiday season
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Reviewers describe it as the operating manual Feld's book pointed toward, written 15 years later with the benefit of seeing what actually worked, what didn't, and why. It's less evangelical and more diagnostic.
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Policymakers, legislators, government officials, ecosystem builders, and economic development professionals, foremost; though too, it's for founders, investors, and policymakers who want scalable outcomes instead of "startup theater." If you're looking for inspiration, this isn't that book. If you want to understand why things aren't working and what to do about it, this is it.
Startup theater is the performance of ecosystem activity without the economic substance; ribbon cuttings, innovation districts, pitch competitions, and coworking spaces that look like a startup ecosystem but don't produce one. It consumes resources and political attention that could go toward structural reform.
Directing venture development money into generic entrepreneurship classes. Applying small business grant eligibility rules to high-growth startup programs. Funding accelerators that teach lean canvas instead of building investor pipelines. Measuring success by job creation instead of capital formation and exits.