Startups Archives - Startup Economist

Willy Wonka Inspired a Generation of Founders

Wednesday, 29 October 2025 by Paul O'Brien

He was no wizard. Magic is the soft word we use when we can’t explain how someone bends the laws of reality. Willy Wonka bent them with sugar, steel, and science. His factory wasn’t a place of spells, it was a cathedral of chemistry, a machine that turned the imagination of children into industrial-scale production.

Published in Startups

19 Comments

The Customer of Venture Capital Isn’t the Founder, It’s the Investor

Wednesday, 22 October 2025 by Paul O'Brien

Until Cities Get That Straight, Startups Will Keep Starving for Capital It’s a weird day when the world’s entrepreneurs sound like customers complaining about a bad product. “We can’t find funding.” “Investors aren’t taking risks.” “There’s no capital in our city.” You’ve heard it a thousand times; it’s the economic equivalent of Yelp reviews from

angel investors funding investors startup funding venture capital

Published in Economic Development, Raising Capital

23 Comments

Fixing Startups’ TAM/SAM/SOM: Why Your Market Slide Sucks

Wednesday, 08 October 2025 by Paul O'Brien

Every pitch deck has it. Every investor rolls their eyes at it. It’s that pastel-colored inverted pyramid labeled TAM, SAM, SOM, stuffed with fake numbers you copied from a McKinsey PDF you didn’t read. If your “market slide” claims your startup is chasing a $300 billion opportunity, congratulations, you just told investors you don’t know

competition go to market marketing pitch deck slides

Published in Insights / Research, Startups

14 Comments

How To vs. Experienced With: The Distinction of Startup or New Business

Monday, 06 October 2025 by Paul O'Brien

The opportunity isn’t that cities, chambers, and investors don’t support entrepreneurship, it’s that they have the chance to support the right kind in the right way. For decades, we’ve been celebrating every new idea in the same sandbox, mixing storefronts with startups, consultants with creators, and then wondering why only a few hold up when

economic development ecosystem development ecosystems new business startup

Published in Startup Ecosystems, Startups

31 Comments

How Marketing Got Rewritten by the Ignorant and Why Startups are Paying the Price

Monday, 29 September 2025 by Paul O'Brien

Having sat through a few events and cohort launches this past week, I keep hearing people refer to Marketing as Advertising and Promotion. A little history explains how we got into this mess and why advertising and promotion are merely two things you might do when marketing determines that you should and how. Go back

customer discovery customers growth leads marketing sales

Published in Advertising, Insights / Research, Startups

26 Comments

Stop Trying to Validate Your Startup Idea

Friday, 26 September 2025 by Paul O'Brien

I hope the headline brought you here with a bit of “WTF is he going to propose now?” But I was compelled to share this perspective when in the start of a host of new incubator cohorts, we’re talking about idea validation, and some brilliant observations were made by mentors. Startups love to talk about

entrepreneurship idea validation ideas Lean Startup startups validation

Published in Startups

42 Comments

Why Incubators Make You Practice the Pitch: Founder First Impressions Send the Loudest Message

Tuesday, 16 September 2025 by Paul O'Brien

With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch. In every cohort I’ve mentored, a founder invariably raises their hand and asks why so much time is spent on the 60 seconds, with a look in

elevator pitch first impressions fundraising pitch deck pitching startup pitch

Published in Insights / Research, Startups

3 Comments