Category: Startups

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by SEO'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

Published in Advertising, PR, Search, Startups

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The Networking to do BEFORE you Startup

Monday, 18 March 2019 by SEO'Brien

A simple list of five. The FIVE groups of people to start networking before you start anything… Toward investors. Start now. Getting know them before you need them. Get to know those who will likely support what you’re doing. They’re advisors so they can invest, not banks that are just there for capital. With potential

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Published in Industry, Startups

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The Hub of Entrepreneurial Artists; Making the Most of SXSW

Monday, 11 March 2019 by SEO'Brien

This is my… 13th SXSW (I think). Hazy to recall. Having had so many experiences with the conference, the question of WHO excels there, why, and how to help others make the most of one of the world’s most culturally and economically important events, struck me as a worthwhile question. I like to refer to

artists creative class entrepreneurs film makers founders musicians startups sxsw

Published in Austin, Conferences, Startups

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Before You Start, Define the Outcome

Sunday, 10 March 2019 by SEO'Brien

How do you determine when your business is going to be successful? When it meets your definition of success. Many, I’ve found, start businesses thinking forward; the test and validate, customer feedback oriented development. I have a hypothesis or a business I want to start, what do I do first? That’s generally actually bad idea because every

business entrepreneurship exit founding funding outcome success

Published in Startups

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How Startups and Small Businesses Differ When it Comes to Funding

Monday, 04 March 2019 by SEO'Brien

Funding doesn’t determine a startup from a small business; the nature of the business determines the funding. Twist of logic perhaps, so let’s explore it. Very frequently, I find small businesses looking to raise venture capital; let me cut to the chase that such efforts are almost always wasting their time. The distinctions between small

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Published in Startups

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Funding a Venture Before Angel Investors

Monday, 04 March 2019 by SEO'Brien

This is a tough question to broach with entrepreneurs but it’s one that comes up almost daily. From where does the money come to start?? There is a reason most entrepreneurial success is found by people in their 40s… being able to leverage a network, drawing from experience, and having the money available to start

angel investment angel investors angels funding investment investors

Published in Startups

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So That Incubator Turned You Down… Now What?

Tuesday, 26 February 2019 by SEO'Brien

Get back to work. I was asked recently, If a startup is turned down by an accelerator program, should the founders take it as a sign to move onto something else? Taken back a bit, the popularity of the question astounded me. Is the acceptance of a startup program really that influential to some entrepreneurs? What

accelerators entrepreneurship incubators startups

Published in Startups

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