Startups Archives - Startup Economist

How Marketing Got Rewritten by the Ignorant and Why Startups are Paying the Price

Monday, 29 September 2025 by Paul O'Brien

Having sat through a few events and cohort launches this past week, I keep hearing people refer to Marketing as Advertising and Promotion. A little history explains how we got into this mess and why advertising and promotion are merely two things you might do when marketing determines that you should and how. Go back

Published in Advertising, Insights / Research, Startups

22 Comments

Stop Trying to Validate Your Startup Idea

Friday, 26 September 2025 by Paul O'Brien

I hope the headline brought you here with a bit of “WTF is he going to propose now?” But I was compelled to share this perspective when in the start of a host of new incubator cohorts, we’re talking about idea validation, and some brilliant observations were made by mentors. Startups love to talk about

entrepreneurship idea validation ideas Lean Startup startups validation

Published in Startups

34 Comments

Why Incubators Make You Practice the Pitch: Founder First Impressions Send the Loudest Message

Tuesday, 16 September 2025 by Paul O'Brien

With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch. In every cohort I’ve mentored, a founder invariably raises their hand and asks why so much time is spent on the 60 seconds, with a look in

elevator pitch first impressions fundraising pitch deck pitching startup pitch

Published in Insights / Research, Startups

3 Comments

The Art of Coming Down the Mountain: Why Founders Must Master Recovery

Monday, 15 September 2025 by Paul O'Brien

Founders love the sprint. I do. The next release, the hackathons, pitch days, and product launches; we thrive on speed, the release, and feedback. We glorify the rush of deadlines, the late-night breakthroughs, the caffeine-fueled wins that light up LinkedIn. The problem is that we often confuse motion for momentum, and in doing so, neglect

mental health recovery sprint team

Published in Startups

2 Comments

“I’ll See It When I Believe It,” Entrepreneurs and Startup Investors Put Conviction Before Cash Flow

Thursday, 11 September 2025 by Paul O'Brien

That tired phrase has been responsible for more missed fortunes than bad timing or bad luck. It’s the refrain of cautious uncles, small-town bankers, and risk-averse executives who prefer their innovation the way they prefer their wine: aged, tested, bottled, and priced at a predictable markup. But in the world of entrepreneurship, that order of

angel investors belief funding mindset raising capital startup investors

Published in Insights / Research, Raising Capital

20 Comments

Bootstrap or Raise Capital: How to Decide What’s Right for Your Startup

Monday, 01 September 2025 by Paul O'Brien

If you’re like me, it might have been Labor Day in the U.S., and it was a beautiful one here in Austin, not putting in any work is more or less impossible; besides, entrepreneurs throughout the world were working and so with the focus on work, I couldn’t help but put thought to this frequently

boostrapping bootstrap funding investors raising capital venture capital

Published in Raising Capital, Startups

29 Comments

The Missing Infrastructure of Entrepreneurship: A Policy Guide for Cities and States

Tuesday, 26 August 2025 by Paul O'Brien

Governments keep insisting they’re “supporting entrepreneurship,” yet the tools they fund are usually the bureaucratic equivalent of a pep rally: innovation hubs with free Wi-Fi, pitch competitions, and motivational speakers who read the same three startup books as everyone else. These things create the appearance of activity but deliver outcomes only for the handful of

economic development ecosytems entrepreneurship government innovation public policy startups

Published in Economic Development, Startups

48 Comments