Category: Startups

Maybe Starting with the Problem is the Problem

Tuesday, 06 October 2020 by SEO'Brien

In a world wherein overwhelmingly most founders and startups fail as a result of a lack of product/market fit, and incubators, University startup programs, and mentors, are flush with “ideas” that genuinely warrant, “that’s already being done,” perhaps the advice to start with the problem (or solution, for that matter), is wrong. Think on it:

Published in Startups

21 Comments

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by SEO'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

competitive analysis competitors entrepreneurship marketing startups

Published in Advertising, Insights / Research, Startups

35 Comments

The Funding Flywheel

Wednesday, 09 September 2020 by SEO'Brien

Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people

angel investors entrepreneurship flywheel funding fundraising funnel startups venture capital

Published in Advertising, Startups

29 Comments

Yes, NOW is a Good Time to Startup

Thursday, 03 September 2020 by SEO'Brien

Nearly three quarters of the way through 2020, and with the world fully settled into the “new normal,” quarantine, “the recession?,” (or whatever it is that we’re calling this strange state of things), it’s still very frequently asked, “Is a time like this good time to start a startup?“ The best time is yesterday. The

economy entrepreneurship recessions startup

Published in Industry, Insights / Research, Startups

No Comments

Founders, it’s time for “the Idea” to die.

Monday, 24 August 2020 by SEO'Brien

It's time for the idea to die because the secret to success is that you should have another one before you finish reading this sentence.

ideas intellectual property mission nda patents values vision

Published in Featured, Startups

37 Comments

Why Angel Investors are so Sought After

Tuesday, 18 August 2020 by SEO'Brien

A great many new ventures are NOT businesses. They don’t yet know customers, have a business model, nor see a clear path to making money. We refer to these as “startups” Startups are distinct from new businesses (and new businesses are not necessarily startups) in that the business model is NOT known. This means such

angel funding angel investing angel investment angel investors angels funding

Published in Startups

6 Comments

Friends and Family Funding: Good Idea / Bad Idea (and just how it is)

Tuesday, 04 August 2020 by SEO'Brien

That Friends and Family Round of funding… we’ve all heard we need it, or that that’s where founders start; but are so many really raising money from family? Let’s cut to the chase, overwhelmingly most founders can’t look to family for financial help and so how should we really think of drawing capital from loved

capital entrepreneurship friends and family funding venture capital

Published in Startups

8 Comments

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