Startups Archives - Startup Economist

How to Get More Out of Entrepreneurs

Thursday, 12 December 2024 by Paul O'Brien

Whether you are an investor, a founder seeking advice, a business owner, or someone working through a city to encourage economic growth, we can be certain that you engage with people who are entrepreneurial. Certain of that, having read the body of works about entrepreneurship, the studies about entrepreneurs, and even the psychological works related

Published in Insights / Research, Startup Ecosystems, Startups

11 Comments

Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by Paul O'Brien

For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,

Advertising agents ai chatgpt entrepreneurship growth marketing pr promotions scale tips

Published in AI, Startups

16 Comments

You Can Develop the Personality Traits that Correlate with Startup Success, Here’s How

Thursday, 21 November 2024 by Paul O'Brien

Launching a startup demands resilience, creativity, and a touch of audacity. Like it or not (and even agree with it or not), the research is well established finding that certain personalities, and the characteristics of a person, to some extent more than experience or skills, determine success or failure. Oxford Internet Institute, University of Oxford, University

cofounders entrepreneurship hiring hr personality personality traits psychology team

Published in Insights / Research, Startups

1 Comment

Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by Paul O'Brien

Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms

ai chatgpt competitive analysis customer discovery market research marketing

Published in AI, Insights / Research, Startups

14 Comments

The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by Paul O'Brien

Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble

advice books cofounders entrepreneurship marketing personality types persuasion psychology sales startups team building

Published in Startups

4 Comments

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

Advertising competitive analysis customer discovery Lean Startup market research marketing promotions

Published in Advertising, Insights / Research, Startups

23 Comments

Croatia: A Historical Backbone of Resilience and Opportunity

Wednesday, 13 November 2024 by Paul O'Brien

Croatia’s history is defined by resilience and adaptability, traits that naturally align with the entrepreneurial spirit. Originally part of the Roman Empire, Croatia grew through centuries of influence by various empires and regimes—from the medieval Croatian Kingdom to the Austro-Hungarian Empire, and later as part of Yugoslavia until its independence in 1991. This complex history

croatia deep tech europe funding incubators tesla venture studio

Published in AI, Regional Development, Startups

16 Comments