10 Twitter Lists You Need to Set Up
If you haven’t yet been introduced to Twitter Lists (they are in beta), you are in for a treat. As you use Twitter, and over time amass thousands of people that you follow, you’ll quickly find that paying any meaning full attention to the stream is impossible. Such an experience certainly explains the speculation that Twitter’s retention rate is abysmal. Whether or not the numbers reflect reality, one thing is certain, TweetDeck and other platforms are largely successful because of the inability for users to manage Twitter accounts and followers ON Twitter.
Enter Twitter ListsSince day one with Twitter, it occurred to me that the one things really missing from Twitter was segmentation; the ability to group users or topics so you could get a quick update on an industry or peer group of interest, instead of everyone at once. Twitter Lists enable just that; set up a list for your friends and you can follow JUST them, without the distraction of everything else going on. So, what are the lists every tweeter should have?
- Friends – Personal friends, they are going to talk about everything and you care to pay attention because you really do… care
- Family – Sure, your mom might not yet tweet but your cousins, siblings, and kids do (erm… might). Twitter is the new Sunday family dinner. Keep in touch.
- Coworkers – A blend of friend and family (be honest, with whom do you spend more time?) your coworkers are your comrades in arms. Help each other out and pay attention to where they are having lunch.
- Partners – This a little “friends close and enemies closer” situation as well as an opportunity for synergy. When your partners scratch your back, make sure you scratch back (say that ten times fast)
- Industry peers – Are you in marketing, design, engineering, real estate, or farming? Who are the influencers and mavens that keep you on your toes?
- Competitors – Admit it, we all know you’re keeping tabs (want to hide who you’re watching? You can set up your Twitter List as private).
- Local news – Print is dead. TV is dead. News feeds are dead (yeah, I said it). A Twitter List of your local news stations and reporters helps you keep tabs on what’s going on in your neck of the woods. Right now.
- Areas of interest – Sports, knitting, Star Wars, bookkeeping, Lord of the Dance. You know you better than I do so there isn’t much I can do to help you identify what you like. Good luck.
- Industry news – I keep this list separate from Industry Peers; following Michael Arrington is different than following TechCrunch. As an eBay seller, you follow Marsha Collier; follow @ebayfans because you sell on eBay.
- Jobs – Just a suggestion. You never know. Follow the job boards and recruiters for your industry and they’ll litter your twitter stream so much you’ll think the recession is over. Not that you’re looking, but we all know what you do when corporate beaurocracy pisses you off…. you can browse Monster or just pull up your Twitter List and sit back watch what you could be doing instead.
Paul is hands down one of the best people to work with in the startup ecosystem in Austin, TX.
Hit the ground running and has been a great contributor to the polishing of our business. His expert knowledge of SEO, strategy and marketing will enable VChain Solutions to gain even more traction than we are currently experiencing.
Easily one of my favorite people in tech. Passionate, knowledgeable, connector and tenacious are the words that come to mind if I were to label him. Paul’s a constant hustler (in a good way) who always has time to talk about anything related to technology, marketing and all things startup related. He’s a great person to have on your team and an even better person to just simply know.
Providing Marketing and Strategy through the Clean Tech Open accelerator, Paul was readily available for a helping hand and opened his extensive network to us helping us connect with thought leaders in our industry. I would recommend Paul as a mentor and definitely use him again.
Paul provided a much more comprehensive strategy to our marketing and branding. He’s an expert in his field and knows how to deliver results. He took the time to understand our business and forge a multi-faceted approach to marketing our brand. We continue to leverage Paul’s talents and I wouldn’t hesitate to recommend him.
Paul is a true Go-Giver! His willingness to share his expertise in Digital Marketing is priceless. I highly recommend anyone who is starting a company or who is starting to invest in marketing read his Startups articles on his website and then make sure you meet with him. I only wish I had met Paul earlier when I first started my company.
In the startup world, everything is rough waters. Paul came to us a couple years ago when he found out what we were building. He believed in our idea and wanted us to achieve our goals. In the past two years I’ve known Paul, he has always been there to mentor and guide me through the rough waters he’s seen through having once been our shoes. His advice is rock solid, practical and most importantly – executable. As an individual, he holds to his word, he’s dedicated and he’s one of the few wh…
Paul has been an advisor on numerous initiatives over the years. His knowledge and experience in all the aspects of digital marketing and media product strategy is matched with a creativity unique in the industry. Time spent “talking shop” with Paul has effectively become the foundation for my understanding of how digital marketing works and how to navigate an increasingly.
Paul has been an invaluable adviser to our start-up. His experience in the events space as well as his knowledge of today’s marketing stack has taken us a long ways from what we started with. His honest assessment of both our company and the Austin start-up scene has proven to be immensely helpful in guiding our strategy and direction.
Paul has the great ability to juggle 8 balls at once and is a jack of all trades. He is not only helpful on everything related to press, PR, marketing and social media, but has also added value by providing strategic direction/advice and even gets his hands dirty with technical development. He can be relied upon as a trusted partner and project manager.