Social Media Archives - Startup Economist

Marketing is Leading Tech Companies Again, Faster Than You Think

Friday, 13 December 2024 by Paul O'Brien

The tectonic shift in how tech companies operate is unmistakable: whether evident in VCs saying Storytellers will run the world, advisors shifting to stress that media is most important, or research validating that marketing is what defines a company’s success or failure, people are waking up again to the fact that marketing runs your business.

Published in Advertising, AI, Insights / Research, Social Media

21 Comments

Media is Capital: Startup Success Starts with Story and Community

Wednesday, 03 July 2024 by Paul O'Brien

Possessing a compelling story outweighs merely having a brilliant idea so much so that media has become the new capital for burgeoning founders. The fundamental concept here is that media — encompassing storytelling, audience engagement, and community building, well beyond what you might consider it to mean in “the press” — serves as a powerful

Advertising audience community content entrepreneurship media news pr startups storytelling

Published in Social Media

7 Comments

The Tweeters (and checkmarks online)

Friday, 28 April 2023 by Paul O'Brien

Now, the most important tweeters Had profiles with marksThe plain-profile tweeters had none but remarks. Those marks weren’t so big. They were really so small.You might think such a thing wouldn’t matter at all. But because they had marks, all the mark-profiled tweetersWould tweet, “We’re the best tweeters here, you know that we’re real!”With their keys

facebook Social Media social networks truth twitter

Published in Fun, Social Media

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Shaping the Media from the Oval Office

Wednesday, 01 December 2021 by Paul O'Brien

In October 2021 former president Donald Trump announced plans to launch Truth Social, a new social media platform very popularly discussed and debated by traditional media and politically oriented people. “Galvanizing a conservative media universe,” he described this forthcoming network in his pitch deck as such, begging curiosity of if and why media plays a distinct and important

fake news media media bias misinformation news propaganda

Published in Industry, Insights / Research, Social Media

1 Comment

I Bought my First NFT, Not for the Reason You Might Think

Monday, 27 September 2021 by Paul O'Brien

It’s difficult today, online, if you’re paying any attention all to cryptocurrency or media innovation, to not have heard “NFT” A .gif of Nyan Cat sold for lots and lots (and lots) of money as an NFT. These things have interest near hype from Nike, Visa, Warner Music Group, and Nike. Time Magazine‘s recently sold 4,500 TIMEPieces in

bitclout blockchain deso mental health Social Media social network

Published in Insights / Research, Social Media

22 Comments

The Impossible Situation of Facebook

Wednesday, 12 May 2021 by Paul O'Brien

For a few months now, Facebook has been gently testing post voting changes that might substantially change our experience with comments and posts on the dominant social media platform. Today, the feature rolled out more broadly, sparking more and more reaction to the changes and a litany of “why??” questions from frequent Facebook users. What