Most Successfully Promoted Brand at Super Bowl XLV
From snow in Michigan, to catering in Phoenix, from hummus and Sushi in California, to fried jalapeños in Texas, I’ve been to my share of Super Bowl parties, but this is the first during which I almost spit out my food. No, it wasn’t the sweet and spicy combination of jalapeños in beer batter nor the epic flub by Christina Aguilera, I am increasingly astounded by the lengths to which marketers will go to promote another brand, failing to appreciate lessons learned so long ago.
Facebook owned Super Bowl XLV
At $3M a pop, while everyone is scratching their head as to why Groupon, SalesForce’s Chatter, HomeAway, and Living Social pulled a Pets.com, at least the internet based businesses, for the most part, were smart enough to recognize how little value there is in promoting Facebook (damn you eTrade for breaking our shot at 1.000). In a coup for Facebook worth at least a couple million in free advertising, the brand was as prominent as an AOL Keyword; as marketing agencies earning millions for their effort continue to struggle with what it means to support social marketing in their ad campaigns. Kudos to Madison Avenue for their promotion of Facebook this year.
Brisk, brought to you by Eminem and Facebook at :28
Sketchers, brought to you by Kim Kardashian and Facebook at :26
Bud Light, brought to you by Facebook at :25
Of course, Budweiser, er… Facebook at :58
At least Pepsi has the common sense to brand the domain with PepsiMAX.com/facebook at :28
And thanks Car Max, for being subtle at :28
But come on eTrade! You should know better.
Finally, am I mistaken or is that a subliminal hashtag at the end of this Audi commercial? :55
Does mainstream America even know what to do with that?
At the end of the day, all I can really take away from Super Bowl XLV is that I need a new car, need to use Facebook more, and that Darth Vader is still the coolest bad guy around.
Hands down, the smartest Online Marketer I have ever met. He combines his creative thinking, analytical skills, and attention to detail to create highly effective customer acquisition strategies for HP.
Paul is a tremendously talented marketing executive with a well deserved industry level reputation for excellence and leadership. His energy, sharp wit, and keen insight into online marketing, make him a standout performer. Highly recommended!
Paul has the great ability to juggle 8 balls at once and is a jack of all trades. He is not only helpful on everything related to press, PR, marketing and social media, but has also added value by providing strategic direction/advice and even gets his hands dirty with technical development. He can be relied upon as a trusted partner and project manager.
Paul has been an invaluable adviser to our start-up. His experience in the events space as well as his knowledge of today’s marketing stack has taken us a long ways from what we started with. His honest assessment of both our company and the Austin start-up scene has proven to be immensely helpful in guiding our strategy and direction.
Paul has been an advisor on numerous initiatives over the years. His knowledge and experience in all the aspects of digital marketing and media product strategy is matched with a creativity unique in the industry. Time spent “talking shop” with Paul has effectively become the foundation for my understanding of how digital marketing works and how to navigate an increasingly.
In the startup world, everything is rough waters. Paul came to us a couple years ago when he found out what we were building. He believed in our idea and wanted us to achieve our goals. In the past two years I’ve known Paul, he has always been there to mentor and guide me through the rough waters he’s seen through having once been our shoes. His advice is rock solid, practical and most importantly – executable. As an individual, he holds to his word, he’s dedicated and he’s one of the few wh…
Paul is a true Go-Giver! His willingness to share his expertise in Digital Marketing is priceless. I highly recommend anyone who is starting a company or who is starting to invest in marketing read his Startups articles on his website and then make sure you meet with him. I only wish I had met Paul earlier when I first started my company.
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Easily one of my favorite people in tech. Passionate, knowledgeable, connector and tenacious are the words that come to mind if I were to label him. Paul’s a constant hustler (in a good way) who always has time to talk about anything related to technology, marketing and all things startup related. He’s a great person to have on your team and an even better person to just simply know.