social marketing Archives - Startup Economist

A Thought on Being the Best Online Marketer You Can Be

Tuesday, 30 April 2019 by Paul O'Brien

Digital marketing, online marketing, internet marketing, interactive, social media, content marketing, growth hacking…. it’s enough to make your head swim! And in my experience with most who use those terms, they’re really just tactical specialists who have a skill in an online media channel. The bottom line is that Online Marketing is Marketing, online. Digital

Published in Advertising, Social Media

2 Comments

How Top Startup CEOs and VCs Find Time to Tweet so Much

Wednesday, 17 October 2018 by Paul O'Brien

I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In

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Published in Social Media, Startups

6 Comments

The Social Intelligence Industry is in Austin

Wednesday, 19 February 2014 by Paul O'Brien

A short time ago, I started exploring the significance of industry on an economy; the role that it plays in creating awareness of, drawing talent to, engaging capital on behalf of, and focusing a community around, innovation and entrepreneurship. If you’ve read here before, you know I’m something of a Druckerist, a student of Peter

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Published in eCommerce, Industry, Startups

4 Comments

Austin is eCommerce

Wednesday, 15 January 2014 by Paul O'Brien

Leave it to me to spend 14 hours in Dallas on the very day that 3 of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub * WordPress, by way of $15M via North Bridge Growth Equity in WPEngine * eCommerce, as Volusion wraps up $35M with Silicon Valley Bank Though, I’m glad

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Published in Austin, eCommerce, Industry, Startups

17 Comments

How to Set Up a Facebook Page

Monday, 05 March 2012 by Paul O'Brien

Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help

facebook page social marketing

Published in Social Media

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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

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Published in Advertising, Insights / Research, Social Media

5 Comments

Most Successfully Promoted Brand at Super Bowl XLV

Tuesday, 08 February 2011 by Paul O'Brien

From snow in Michigan, to catering in Phoenix, from hummus and Sushi in California, to fried jalapeños in Texas, I’ve been to my share of Super Bowl parties, but this is the first during which I almost spit out my food. No, it wasn’t the sweet and spicy combination of jalapeños in beer batter nor

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Published in Advertising

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