Does Early Marketing Hurt Startups? Why Founders Should Think Differently
Friday, 15 November 2024
Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage
- Published in Advertising, Insights / Research, Startups
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Government Has No Intention of Cracking Down on Disinformation
Tuesday, 17 September 2024
Finding ourselves in the thick of a contentious U.S. Presidential election, I found myself contemplating how critical it is, now more than ever perhaps, to teach everyone the realities of media. To accomplish that though, I’ve wanted to expose that reality without stoking the flames of Harris / Trump so having spent some time with
- Published in Advertising, Insights / Research, PR
Startups aren’t defined by Tech: How a Beverage Venture can Change the World
Sunday, 09 October 2022
Why is Coca-Cola a super successful company even though its main product does not solve any world problem? The question caught my attention for two reasons: Much of the world seems misled to perceive that startups and technology go hand in hand, as though something can’t be a startup unless it is in tech. Too
- Published in Advertising, Industry, Insights / Research, Startups
Why a Competitive Analysis is a First Step as a Founder
Thursday, 17 September 2020
There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in
- Published in Advertising, Featured, Insights / Research, Startups
The Funding Flywheel
Wednesday, 09 September 2020
Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people
- Published in Advertising, Startups