Advertising Archives - Startup Economist

Government Has No Intention of Cracking Down on Disinformation

Tuesday, 17 September 2024 by Paul O'Brien

Finding ourselves in the thick of a contentious U.S. Presidential election, I found myself contemplating how critical it is, now more than ever perhaps, to teach everyone the realities of media. To accomplish that though, I’ve wanted to expose that reality without stoking the flames of Harris / Trump so having spent some time with

Published in Advertising, Insights / Research, PR

22 Comments

Startups aren’t defined by Tech: How a Beverage Venture can Change the World

Sunday, 09 October 2022 by Paul O'Brien

Why is Coca-Cola a super successful company even though its main product does not solve any world problem? The question caught my attention for two reasons: Much of the world seems misled to perceive that startups and technology go hand in hand, as though something can’t be a startup unless it is in tech. Too

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Published in Advertising, Industry, Insights / Research, Startups

13 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

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Published in Advertising, Insights / Research, PR, Search, Social Media

11 Comments

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by Paul O'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

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Published in Advertising, Featured, Insights / Research, Startups

43 Comments

The Funding Flywheel

Wednesday, 09 September 2020 by Paul O'Brien

Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people

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Published in Advertising, Startups

35 Comments

Every Company is an Internet Company

Friday, 29 May 2020 by Paul O'Brien

it’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy – the internet. All companies are internet companies It’s not dissimilar from the notion that

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Published in Advertising, Social Media

5 Comments

Pitching VCs from Far Far Away

Monday, 04 May 2020 by Paul O'Brien

Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major

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Published in Advertising, PR, Startups

6 Comments