SXSW Interactive without going to SXSW
New to Austin and building a business, the last thing I want to do is pay the hefty (but worthy) rate to attend the conference itself. While SXSWi is one of the best Interactive events of the year, simply, I have work to do. That said, while the conference generally is not to be missed, nor are the events throughout the week. Begging the question, can you spend a week in Austin for SXSWi without actually going to SXSW?
A unique opportunity to connect with the best and brightest online, thousands descend on Austin from around the world to hob and nob. Easily rivaling conferences in Las Vegas, Silicon Valley, or New York, Austin’s SXSWi draws everyone; with not just it’s central location but great music scene, breakfast tacos, and cows (of course, the ongoing Music and Film events have something to do with the draw).
Sir Toby Belch, “Hob, nob, is his word: give’t or take’t”
Yes, I said Cows
Determined to get to know everyone in town, I’ve blocked the days of the week for work while the nights are left to Austin’s devices. So, what’s going on for those that aren’t registered for SXSW?
- Mixergy SXSW Live Bonanza – One of the events on my “most anticipated” list, Mixergy Live brings the invaluable interviews available on Mixergy.com front and center, with a no doubt exciting group of entrepreneurs sharing sage advice. Hosted by founder Andrew Warner, a few tickets remain but expect the event to be sold out shortly. Hardly all work and no play, the event is at the Elysium nightclub
- Hometown favorite Gowalla has an informal fan meetup planned and being coordinated through Facebook and Plancast. You’re in Gowalla country so go… *ahem* walla. Not to be outdone, Foursquare has designated April 16th Foursquare day, everywhere.
- In 2009, Dan Rubin sparked the Found Type Photowalk during SXSW Interactive 2009. A tour of Austin Architecture with camera in tow, the 2011 Found Type Photowalk is now an official unofficial event starting at the Hilton Hotel.
- WordPress Party – What’s the best way to ensure a massive list of attendees, an exceptional roster of entrepreneurs, and free marketing? Throw a party for bloggers; not just any bloggers, Austin is a WordPress town. The Dallas / Fort Worth WordPress meetup group has thrown their weight behind Cospace and WP Engine for what’s destined to be the largest non-SXSW event. Register now so you can we can hob.
- If, for some reason, you still believe WordPress isn’t far superior for your website, Drupal Party kicks off a few days after DrupalCon, with support from GeekAustin, Four Kitchens, and Chapter Three. (heard here first: the Sharks and the Jets will rumble on the 13th – the day after the WordPress Party and before the Drupal Party. Bring your game face; WordPress users, we’re the Sharks.)
3 Events worth attending but for which I’m not certain if you can attend without the SXSW Interactive badge (their RSVP pages make no mention of requirements)
Rock and roll and nothing tech related other than the guest list: TechKaraoke with Brett Petersel, Jennifer Wojcik and Kate Buck Jr. Not yet certain if I’ll get in without a badge, I’m hoping my golden karaoke voice will open doors (just in case, RSVP here).
The social social
SocialToaster has opened the doors of the Copa Bar and Grill to introduce their brilliant social marketing engine. This would be the most formal event I intend to sneak into, if I must; the work they are doing to automate and help manage social marketing promises to be game changing. Until we know if you must have the badge, RSVP here to get on the list.
The unsocial social
The one event at which you’re not likely to find me, but certainly in high demand, is the Data Cluster Party. My headline isn’t meant to be disparaging, social marketing folks are decidedly discouraged from making a scene, “no schwag and no social media people,” and I’ve been known to make scenes. Hosted by Infochimps, DataStax (Riptano), and GeekAustin, I’m fairly certain this requires SXSWi registration so don’t count on getting in without it. Just the same, I couldn’t pass up the opportunity to say, “unsocial social.”
If you intend to get to the conference or need a badge for one of those events, register now and here as rates are going up. If you need a place to stay, keep in mind I have little kids who will get you up at 5 am regardless of any hangover; even I’m considering a hotel.
Have I missed an event? Add it below and I’ll update the post with details.
Want the full download on what’s going on at SXSW? Follow me on Plancast
5 Responses to “SXSW Interactive without going to SXSW”
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Paul is hands down one of the best people to work with in the startup ecosystem in Austin, TX.
Hit the ground running and has been a great contributor to the polishing of our business. His expert knowledge of SEO, strategy and marketing will enable VChain Solutions to gain even more traction than we are currently experiencing.
Easily one of my favorite people in tech. Passionate, knowledgeable, connector and tenacious are the words that come to mind if I were to label him. Paul’s a constant hustler (in a good way) who always has time to talk about anything related to technology, marketing and all things startup related. He’s a great person to have on your team and an even better person to just simply know.
Providing Marketing and Strategy through the Clean Tech Open accelerator, Paul was readily available for a helping hand and opened his extensive network to us helping us connect with thought leaders in our industry. I would recommend Paul as a mentor and definitely use him again.
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Paul is a true Go-Giver! His willingness to share his expertise in Digital Marketing is priceless. I highly recommend anyone who is starting a company or who is starting to invest in marketing read his Startups articles on his website and then make sure you meet with him. I only wish I had met Paul earlier when I first started my company.
In the startup world, everything is rough waters. Paul came to us a couple years ago when he found out what we were building. He believed in our idea and wanted us to achieve our goals. In the past two years I’ve known Paul, he has always been there to mentor and guide me through the rough waters he’s seen through having once been our shoes. His advice is rock solid, practical and most importantly – executable. As an individual, he holds to his word, he’s dedicated and he’s one of the few wh…
Paul has been an advisor on numerous initiatives over the years. His knowledge and experience in all the aspects of digital marketing and media product strategy is matched with a creativity unique in the industry. Time spent “talking shop” with Paul has effectively become the foundation for my understanding of how digital marketing works and how to navigate an increasingly.
Paul has been an invaluable adviser to our start-up. His experience in the events space as well as his knowledge of today’s marketing stack has taken us a long ways from what we started with. His honest assessment of both our company and the Austin start-up scene has proven to be immensely helpful in guiding our strategy and direction.
Paul has the great ability to juggle 8 balls at once and is a jack of all trades. He is not only helpful on everything related to press, PR, marketing and social media, but has also added value by providing strategic direction/advice and even gets his hands dirty with technical development. He can be relied upon as a trusted partner and project manager.