Category: Austin | SEO'Brien

Marketing and Storytelling Manifest a Startup City

Friday, 23 August 2024 by SEO'Brien

The explosive growth of specific cities throughout the world might be the best evidence of the impact of good old-fashioned marketing. Not advertising mind you, but marketing: understanding what you have, for whom, why they care, and delivering that to them. The last 25 years or so have witnessed the transformation of our world from

Published in Austin, Industry, Insights / Research

9 Comments

Uncovering Austin FinTech as an Ecosystem

Thursday, 13 April 2023 by SEO'Brien

I have a confession to get off my chest. In my work through Austin, I’ve long celebrated and promoted the maturing of Austin’s startup ecosystem by illuminating that we’re starting to specialize and move beyond downtown; that, as the most effective startup ecosystems do, the city of Austin isn’t generically “tech” and shouldn’t be considered

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Published in Austin, Industry

10 Comments

Developing Austin’s Startup Ecosystem

Tuesday, 28 February 2023 by SEO'Brien

Regional culture, history, and infrastructure are the qualities of a region of the world that drives innovation, jobs, and economic development because technology is ultimately about people and their potential. A really a wonderful article about Austin in The New Yorker sparked a series of wonderful discussions of the past and present of the Austin

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Published in Austin, Industry, Startups

19 Comments

Does a University like Stanford Produce more Successful Startups? This Might be Why

Friday, 05 April 2019 by SEO'Brien

Culture. It all, always, comes down to the culture of community. Why does Silicon Valley produce startups differently than elsewhere? Why does Hollywood have a style and way about their films that really isn’t replicated elsewhere? Why is Arizona State University a “party school” that produces highly social people? As entrepreneurs, we like to THINK

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Published in Austin, Insights / Research, Startups

16 Comments

The Hub of Entrepreneurial Artists; Making the Most of SXSW

Monday, 11 March 2019 by SEO'Brien

This is my… 13th SXSW (I think). Hazy to recall. Having had so many experiences with the conference, the question of WHO excels there, why, and how to help others make the most of one of the world’s most culturally and economically important events, struck me as a worthwhile question. I like to refer to

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Published in Austin, Conferences, Startups

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When an Economy needs Co-Founders – And Seems to have a Tech Talent Gap

Tuesday, 11 September 2018 by SEO'Brien

A characteristic of local economies that I never experienced much before leaving Palo Alto, California: “we can’t find co-founders!” Many know that I’ve spent half of my professional life in Silicon Valley and the other half in the new economy’s most appealing innovation region: Central Texas. I’ve touched a few times on the stark differences

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Published in Austin, Startups, Uncategorized

19 Comments

A Giant Conversation

Friday, 05 May 2017 by SEO'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

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Published in Advertising, Austin, Brand Marketing, Industry, Startups

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