Perhaps the greatest convergence between entrepreneurs occurs when a Product person collaborates with a Marketer. Web services and mobile apps are increasingly easier to build but creating the next Mint, Square, or Mailchimp requires product genius. Exponentially increasing the likelihood of success, reducing risk, and scaling growth in a venture comes from a marketer who understands product architecture, market segmentation, viral coefficients, conversion funnels, search, and social marketing. Combined, the two are unstoppable.
Where I excel (I believe) at one, I am not the other (at least not yet).
Saturday, January 15 from 8:30 AM – 4:30 PM, at the AT&T Conference Center on the University of Texas campus, product genius converges for ProductCamp, “the premiere event for Product Management, Product Marketing, and Marketing professionals to teach to, learn from, and network with each other.”
I’m going to swing by to soak up what I can while I continue to get to know Austin, TX.
A camp is a popular trend amongst conferences for the unconventional style. Attendance is almost always free but participation requires you get involved and not just hang around on the walls. The agenda isn’t set until the day of the event when the room is packed with attendees. The group determines what sessions to host and from the audience, tags expertise to host, moderate, or assist with the various topics. As ProductCamp puts it,
“Bring your ideas, lead a session in your area of expertise, facilitate a roundtable discussion, network, or volunteer.
If you need more insight or convincing, there’s a great, insider perspective to ProductCamp Austin from advisor Paul Young. But who needs more reason to attend than my being there!? ;p
You can share some ideas for the January 15th event or register to attend at ProductCampAustin.org. Marketers are welcome (I hope), I just have this penchant for catchy headlines.