Will the madness ever end?!?
Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick
We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of MyBlogLog, this rumor comes as no surprise and strikes me more of a question of when rather than if giving Google advertising capabilities through RSS feeds and adding to their increasing capability as the one-stop shop for all things advertising.