Throw Hitwise on the Acquisition List
Thursday, 19 April 2007
Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions. Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping
- Published in Analytics, Insights / Research
Publicis to Acquire Digitas & Modem
Wednesday, 20 December 2006
Most of you are probably familiar with Modem Media or Digitas, both wonderful interactive marketing agencies; fewer with Publicis Groupe, the fourth-largest agency holding company. Today, Publicis announced that they will add Digitas to a burgeoning list of digital agencies media companies including ZenithOptimedia for $1.3 billion, paying Digitas shareholders $13.50 for each share. Earlier
- Published in Vendors / Agencies
The blogger bandwagon – Google buys YouTube
Monday, 09 October 2006
Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the
- Published in Brand Marketing, Google
Commission Junction for sale?
Thursday, 05 October 2006
The rumor has been around for a long time: Valueclick entertaining options to sell itself or a part of the business. This just surfaced suggesting, in this case, CJ is on the market. Any insights?
- Published in eCommerce