Brian Smith today pointed out some challenges worth reading about Google Base.
For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when they do related searches. So what of Froogle you might ask? Well, we’re asking that too as mixed messages from the Googleplex suggest Base will replace Froogle or that they will both live on… maybe its that they’ll merge to Froogase… I can’t keep track. One thing is certain, Base distributes your products to Google Search as well as Froogle making it the must have channel for anyone in online commerce. In my experience, adding your Froogle datafeed to Google Base delivers an incremental 20-25% volume.
Differences and future aside, Google Base is worth your attention; even if you already use Froogle. Is anyone else working with both?