Insights / Research Archives - Startup Economist

Predicting Startup Success with Personality Data

Tuesday, 19 August 2025 by Paul O'Brien

Entrepreneurial DNA: The Science in Startup Success The mythology of entrepreneurship has always been convenient for investors and romantic for founders: anyone with grit, an idea, and caffeine can succeed. But data is increasingly cutting through the myth. A growing body of research confirms that personality traits, psychological wiring, and the composition of the founding

Published in Insights / Research, Startups

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Why and How a Venture Determines It Is “Uniquely Better”

Thursday, 14 August 2025 by Paul O'Brien

In business strategy and marketing, “Uniquely Better” is more than a slogan, it’s the distillation of why a venture deserves to exist. The term sits alongside other well-known ideas such as competitive advantage, differentiation, and “moat,” but with a crucial twist: it forces you to define why customers should choose you over all other options.

competitive advantage distinction marketing moat product sales unique

Published in Insights / Research, Startups

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Why Nobody Understands Startup Growth

Wednesday, 30 July 2025 by Paul O'Brien

Startups don’t grow like businesses. Not in the traditional sense. They don’t scale by adding headcount, expanding inventory, or renting more retail space. They grow by discovering, and then systematically proving, a revenue-generating system that works before it collapses. And yet, here we are, in 2025, with startup advisors, development organizations, investors, and even policymakers

flywheel growth marketing sales

Published in Insights / Research, Startup Ecosystems, Startups

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You Don’t Want to Be an Entrepreneur, You Want What It Represents

Friday, 25 July 2025 by Paul O'Brien

If you’re asking why you want to be an entrepreneur, you probably already shouldn’t be. That’s not snark (well, not only snark), it’s insight. I wanted to write this because becoming an entrepreneur, taking entrepreneurship studies, or questions about how to be one, are prolific topics in modern society. The things, entrepreneurs, real ones, aren’t

entrepreneurship personality profiles

Published in Insights / Research, Startups, Uncategorized

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The GTM Slide is Broken: Here’s How to Fix It

Wednesday, 23 July 2025 by Paul O'Brien

The Go To Market Slide (GTM), is the most misunderstood, misused, and mangled slide in the entire startup pitch deck. It’s like the appendix of a pitch; everyone includes it, nobody knows exactly why, and when it bursts, the whole body of your presentation goes septic. Every founder knows they need one. Almost no one

go to market marketing pitch deck pitching slides

Published in Insights / Research, Startups

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Why is “Are startup founders different?” Still a Meaningful Question??

Thursday, 03 July 2025 by Paul O'Brien

It’s always amusing when mainstream media stumbles into a conversation the rest of us have been having for, oh, I don’t know… decades? This week, The Economist decided to pose the bold question: “Are startup founders different?” as if it’s some new frontier of behavioral science. Imagine walking into a neuroscience conference and breathlessly announcing

entrepreneurs entrepreneurship founders personality profile team

Published in Insights / Research, Startups

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The Age of Artificial Truth

Thursday, 19 June 2025 by Paul O'Brien

If Orwell predicted a future of authoritarian oppression, we missed the plot twist: truth isn’t being silenced, it’s being distorted, mass-produced, and flooded upon us like a knock-off Rolex that still ticks. The root isn’t the Press nor Politicians, it’s not the White House or foreign influence, it’s everyone, all of us speaking at once,

ai content influence journalism media seo Social Media truth

Published in AI, Insights / Research, Social Media

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