Insights / Research Archives

Real Estate Tech is Texas

Thursday, 19 May 2016 by SEO'Brien

Everything is bigger in Texas, under the Lone Star. Real estate is as Texan as Oil & Gas, with even ranches here that are larger than some states. What recently struck me was the discovery that, according to the Bureau of Economic Analysis and National Association of Realtors, Texas Real Estate accounts for roughly 14%

Published in Industry, Insights / Research, Local, Startups

13 Comments

Where are Austin’s Venture Capital Firms?

Tuesday, 03 May 2016 by SEO'Brien

Of late I’ve been exploring, discussing, and working with Austin’s venture capital economy. We’ll not belabor the ongoing discussions of the state of venture capital, lack of funding, future of financing, and otherwise here; rather, what struck me as potentially helpful is a mere layout of where venture capital is found. Certainly, before we can

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Published in Featured, Industry, Insights / Research, Startups

16 Comments

Why Should Anyone Fund Your Startup?

Tuesday, 12 April 2016 by SEO'Brien

Referred to by a couple local financing executives as “the best seminar they have been to here in Austin,” I recently had the honor of moderating a discussion of venture capital funding, thanks to the support and hard work of Texas State University’s SBDC and Frost Bank. Why so compelling? That’s precisely the question we

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Published in Industry, Insights / Research, Startups

10 Comments

How Big Data is Finding its Market in Texas

Monday, 28 March 2016 by SEO'Brien

Data. Statistics, measurements, and analytics are funny things, particularly in entrepreneurship, as if you think about it, data is invaluable but difficult to aggregate, informational but difficult to consume, technical but immensely educational. Why so hard when so important? Data geeks such as myself often find ourselves lost in the weeds; we love mining

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Published in Analytics, Austin, Startups

5 Comments

25 Startup Lessons from Serial Startup Executives

Friday, 29 January 2016 by SEO'Brien

Advice about startups is prolific as grains of sand on a beach. Heck, here I am, sharing advice and implying I have the answers. In truth though, classically trained and experienced as a marketer, I hope I also convey more than most that there are no answers, only insight, opportunity, experience, and potential. Everyone wants

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Published in Insights / Research, Startups

8 Comments

The NW Austin Tech & Startup Corridor

Thursday, 07 January 2016 by SEO'Brien

There is a frequently heard mantra in Austin that we’re not like Silicon Valley (that we don’t want to be like Silicon Valley) and though I’m of the mind that disagrees with that, considering Silicon Valley an industry of which we’re a part rather than a merely a specific location, what you can’t refute is

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Published in Austin, Industry, Insights / Research, Startups

24 Comments

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by SEO'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

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Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

2 Comments