Category: Insights / Research

Startups aren’t defined by Tech: How a Beverage Venture can Change the World

Sunday, 09 October 2022 by SEO'Brien

Why is Coca-Cola a super successful company even though its main product does not solve any world problem? The question caught my attention for two reasons: Much of the world seems misled to perceive that startups and technology go hand in hand, as though something can’t be a startup unless it is in tech. Too

Published in Advertising, Industry, Insights / Research, Startups

12 Comments

The Epicenter of Texas Technology

Monday, 12 September 2022 by SEO'Brien

Regional culture, history, and infrastructure are the qualities of a region of the world that drives innovation, jobs, and economic development because technology is ultimately about people and their potential. Our work in MediaTech Ventures has touched upon that fact a few times, whether in John Zozzaro’s look at Culture and Buildings or our exploration

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Published in Industry, Insights / Research

35 Comments

Neither Your Product nor Your Idea is Fundable

Sunday, 14 August 2022 by SEO'Brien

How do I sell a startup that has a validated solution yet neither users nor revenue? Among the primary FAQs within startup incubators and of advisors, is how do I get my product funded? You know the question through the variety of ways in which it emerges: How do I raise startup capital for my

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Published in Industry, Insights / Research, Startups

32 Comments

New Business or Startup? It Matters

Friday, 01 July 2022 by SEO'Brien

I’ve been the “Grumpy Get Off My Lawn!” about this over the years and tend to just roll with the people who are adamant that words are interchangeable, feeling that it’s not worth pushing when people want to say one thing can mean another. Of what have I been grumpy? Words matter. An investor in

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Published in Insights / Research, Startups

15 Comments

Startups: Market Timing is Misleading

Monday, 27 June 2022 by SEO'Brien

It’s never too early to work on something toward which you’re truly passionate. Too many founders start out focused on building the business they want or expecting when and how to make money. Bless them for playing, but that’s not how startups work. Those are the people who fail not because they’re wrong, they fail

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Published in Insights / Research, Startups

15 Comments

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by SEO'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

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Published in Insights / Research, Startups

23 Comments

Wisdom of Life in Work

Friday, 17 December 2021 by SEO'Brien

My Dad sent me a thought about Life, and lately, I can’t help but be fixated on notions that life lessons parallel entrepreneurship more than we realize or put into practice. The notion, for example, of finding cofounders is frequently explored through consideration of Dating and Marriage. Experiences in life informing what it means to

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Published in Insights / Research, Startups

14 Comments

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