Category: Insights / Research

The Mental Health Burden of Entrepreneurship

Monday, 16 December 2019 by SEO'Brien

In 1985, management scholar Manfred Kets de Vries wrote in Harvard Business Review, “Entrepreneurs seem to be achievement oriented, like to take responsibility for decisions, and dislike repetitive, routine work. Creative entrepreneurs possess high levels of energy and great degrees of perseverance and imagination, which, combined with willingness to take moderate, calculated risks enable them

Published in Insights / Research, Startups

31 Comments

It is More Cost-Effective to Keep Existing Customers Than to Acquire Them Anew. Is it?

Monday, 11 November 2019 by SEO'Brien

There is a common trope in academic and advisory circles, before you ask why, ask if. I was reminded of that conventional wisdom when flooded with a series of questions recently, about how and why it was better, than seeking to customers, to keep existing customers happy. Before you ask why, ask if. In early

acquisition costs customer service customers marketing

Published in Insights / Research, Startups

3 Comments

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by SEO'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

accelerators economic development entrepreneurship incubators

Published in Industry, Insights / Research, Startups

13 Comments

How to SEO, Considering the Top 10 Google Ranking Factors

Monday, 09 September 2019 by SEO'Brien

Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”

Google ranking search engine optimization seo

Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media

9 Comments

Wasting Development Cycles to Update Content is Absurd

Tuesday, 27 August 2019 by SEO'Brien

Yeah that’s a bottle of wine. And I know what you’re thinking… “What they heck does a bottle of wine have to do with content and web development?!” Well, a good CMS is like a fine bottle of wine; with just enough of it, you’ll forget your problems. With the startup community, and in incubators,

blogging cms content marketing web development websites wordpress

Published in Blog, Blogs & Blogging, Insights / Research, Startups, Web Design

4 Comments

Do Startups Not Need to Be Profitable?

Wednesday, 14 August 2019 by SEO'Brien

We’re in this really weird era as Silicon Valley creeps out to the rest of the world, in which investors elsewhere, traditional business owners, and the like, keep advising everyone to, “focus on customers,” “it’s all about revenue,” and questions such as this. Startups never needed to become profitable. Venture Capital investors fund EXITS Grants fund

funding investing profit profitability revenue startups

Published in Insights / Research, Search

7 Comments

The Introverted Entrepreneur

Tuesday, 13 August 2019 by SEO'Brien

“How do I become a better CEO as an introvert?” So I’ve been asked. And it’s a surprisingly common topic hinting that many are questioning if their introverted nature is handicapping them as a founder, leader, executive, or that CEO. At first blush, a thought to appreciate is Confirmation Bias OR Perception Bias. Confirmation Bias

ceo entrepreneurship leadership personality

Published in Insights / Research, Startups, Uncategorized

5 Comments