Category: Insights / Research

New Business or Startup? It Matters

Friday, 01 July 2022 by SEO'Brien

I’ve been the “Grumpy Get Off My Lawn!” about this over the years and tend to just roll with the people who are adamant that words are interchangeable, feeling that it’s not worth pushing when people want to say one thing can mean another. Of what have I been grumpy? Words matter. An investor in

Published in Insights / Research, Startups

15 Comments

Startups: Market Timing is Misleading

Monday, 27 June 2022 by SEO'Brien

It’s never too early to work on something toward which you’re truly passionate. Too many founders start out focused on building the business they want or expecting when and how to make money. Bless them for playing, but that’s not how startups work. Those are the people who fail not because they’re wrong, they fail

entrepreneurship marketing timing

Published in Insights / Research, Startups

15 Comments

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by SEO'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

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Published in Insights / Research, Startups

23 Comments

Wisdom of Life in Work

Friday, 17 December 2021 by SEO'Brien

My Dad sent me a thought about Life, and lately, I can’t help but be fixated on notions that life lessons parallel entrepreneurship more than we realize or put into practice. The notion, for example, of finding cofounders is frequently explored through consideration of Dating and Marriage. Experiences in life informing what it means to

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Published in Insights / Research, Startups

14 Comments

I Bought my First NFT, Not for the Reason You Might Think

Monday, 27 September 2021 by SEO'Brien

It’s difficult today, online, if you’re paying any attention all to cryptocurrency or media innovation, to not have heard “NFT” A .gif of Nyan Cat sold for lots and lots (and lots) of money as an NFT. These things have interest near hype from Nike, Visa, Warner Music Group, and Nike. Time Magazine‘s recently sold 4,500 TIMEPieces in

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Published in Insights / Research, Social Media

22 Comments

How Funding Startups is Like Betting on Horses

Monday, 09 August 2021 by SEO'Brien

Last week, a bit of a controversial, but thought-provoking, perspective about Venture Capital caught the attention of a lot of my readers and followers. There has been a horrific rash of *VC Bad* propaganda and misinformation lately, sparking my thought that people are being misled about the what Venture Capital is and does. That, entrepreneurs are frustrated

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Published in Industry, Insights / Research, Startups

15 Comments

Business is Personal

Wednesday, 07 July 2021 by SEO'Brien

I found myself at Hewlett-Packard, some 15 years ago, as desktop and laptop computers still dominated our lives and the iPhone was merely a sparkle in Apple’s eye. With my PDA in hand, and Microsoft Zune spinning tunes, HP’s marketing team released a brand campaign designed to reposition the company and remind consumers that the

entrepreneurship people team

Published in Industry, Insights / Research

5 Comments

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