Comparison Shopping Archives - Startup Economist

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

Published in Advertising, eCommerce, Search, Social Media

7 Comments

What Recession?

Friday, 05 December 2008 by Paul O'Brien

So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;

black friday Comparison Shopping conversion conversion rate cyber monday eCommerce etail holiday online shopping optimization performance retail shop shopping store

Published in Comparison Shopping, Insights / Research

3 Comments

One Conference To Note

Wednesday, 17 September 2008 by Paul O'Brien

Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market

commerce Comparison Shopping conference conversion eCommerce etail marketing online online market world retail shopping

Published in Comparison Shopping, Conferences / Events

No Comments

Universal Search by Vertical

Wednesday, 30 January 2008 by Paul O'Brien

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending

blended blended results business listings Comparison Shopping federated federated results Local local optimization local search Search search optimization seo universal universal search Vertical Search

Published in Search, Social Media

2 Comments

Retail Comparison Shopping

Tuesday, 24 July 2007 by Paul O'Brien

TheFind has developed a remarkable comparison shopping engine, presenting product listings in a visually appealing, “shopping” familiar design. A female bent puts this vertical engine squarely in a niche market yet their unique approach to comparison shopping is the draw: all but guaranteeing comprehensiveness by searching “every store online” to products, brands, and stores that

Comparison Shopping eCommerce etail retail

Published in eCommerce, Search

3 Comments

New Google Base Attributes

Friday, 09 February 2007 by Paul O'Brien

My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare

base commerce comparison Comparison Shopping CSE datafeed datafeeds e-commerce eCommerce enhancements Google natural natural search seo shop shopping

Published in eCommerce, Search

No Comments

Comparison Shopping Does Not Drive Sales (not immediately anyway)

Tuesday, 23 January 2007 by Paul O'Brien

In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to an relevant but

Comparison Shopping eCommerce etail retail

Published in Comparison Shopping, Insights / Research

1 Comment