Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a fresh blend of entry and expert level discussion of SEO, paid search, and social media optimization and I had the honor of sitting on a panel with Google’s Shashi Thakur and DoubleClick Performics’ Cam Balzar to discuss SEO priorities such as site accessibility, technical design, and submission to engines.
Here’s a recap of my priorities with links and comments to additional information:
- Make your site accessible – This is a popular topic on my blog so stick around for more
- Push to the engines – Use Google Webmaster and Yahoo’s Search Submit tools as well as setting up sitemap autodiscovery
- Consider PageRank – Recall the wonderful insight from Shashi on popularity, relevance, and quality of content
- Optimize your page titles
- Improve page copy
- Use of image alt-text
Then worry about
We also discussed how to go about obtaining corporate support and internal resources; I highlighted a process I used at HP and which IBM’s Mike Moran has encapsulated: Train your web design team in search friendly considerations, set standards for design, enforce compliance, and measure progress.