Natural Search / SEO Archives - Startup Economist

The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)

Thursday, 06 October 2016 by Paul O'Brien

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

Published in Search, Natural Search / SEO, Startups

7 Comments

Who is the best SEO expert in Austin?

Thursday, 22 September 2016 by Paul O'Brien

Who is the best SEO expert in Austin you ask? That’s a good question but one with no answer other than, it depends. Frankly, I’m posting this article about who the best SEO expert in Austin is just to make that point and show you that it isn’t hard to get the result that led

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Published in Austin, Natural Search / SEO, Search

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The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

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Published in Insights / Research, Natural Search / SEO, Search

5 Comments

It’s The End Of The Rank As We Know It…

Monday, 17 December 2012 by Paul O'Brien

In honor of the forthcoming end of the world, I wanted to spend a few minutes to share with you some perspective on the state of SEO. Yes, I know, SEO’Brien actually still spends time on search engine optimization. Truth be told, my old library analogy still stands the test of time as one of

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Published in Natural Search / SEO

2 Comments

Writing Search Optimized Blog Posts

Thursday, 27 January 2011 by Paul O'Brien

Whether you run a site or a blog, ongoing content creation is one of the best ways to attract search engines and build equity for your domain. Consider it one of the few clearly logarithmic forms of marketing; while your early work may seem futile, over time, content depth on your site will likely trump

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Published in Natural Search / SEO

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Identifying Comment Spam with Google

Wednesday, 21 October 2009 by Paul O'Brien

I was torn on how to title this post; this is either Further proof of the depths to which Google’s bot will go to crawl your content or An alternative to Akismet Have I lost you? Let me start from the beginning. I have an unhealthy interest in comment spam. It sits in a different

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Published in Blogs & Blogging, Google, Natural Search / SEO

3 Comments

The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

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Published in Natural Search / SEO

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