design Archives - Startup Economist

Outsourcing Collaboration

Monday, 22 October 2012 by Paul O'Brien

This past week, Cospace had the distinct pleasure of hosting some crowded discussions during Austin’s Startup Week. One topic of particular interest to us, and clearly as well to the entrepreneurial community, was that of outsourcing. As our world continues to shrink, through technology that makes it possible to work with anyone wherever they might

Published in Startups

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

circles customer support design marketing search engine optimization seo seth godin usability

Published in Advertising, Insights / Research, Search, Social Media

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Fox Translate Among Many Reinventing Crowdsourcing

Friday, 07 January 2011 by Paul O'Brien

If not familiar with Crowdsourcing, I’m not surprised. While it’s one of the greatest revolutions in web services in the past few years, the concept has gone largely unnoticed due to the many disparate uses for leveraging the wisdom of the crowds. According to the crowdsourcing experts at chaordix, crowdsourcing is “a way of engaging

crowdsource crowdsourcing crowdspring design fox translate freelance health care kickstarter net neutrality odesk patientslikeme quirky quora remote threadless translation

Published in Startups

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Are you a graphic artist?

Thursday, 12 February 2009 by Paul O'Brien

I’m looking for a freelancer to design a very high res image for use online, in print, and embroidered. This is an artistic image rather than a logo or web graphic; I’ll share the details on the project when you contact me.

design designers graphics jobs

Published in Fun

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The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the

design eCommerce optimization personlization personlize retain retention Search seo site site design social network social networking web design website

Published in Comparison Shopping, Google, Insights / Research, Natural Search / SEO, Search, Social Media

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Performance Based Web Design

Tuesday, 26 February 2008 by Paul O'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a

conversion conversion rate design eCommerce lance loveday optimization optimize performance performance based performance based marketing retail roi shopping web design

Published in Analytics, Display Advertising, Vendors / Agencies

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Innovative Design Through Graphical Navigation

Thursday, 26 July 2007 by Paul O'Brien

Nothing but fun tonight, I’m having one of those days where I just can’t think about Search I’ve stumbled across some brilliant web sites recently and want to share them as excellent examples of creative navigation, engaging experience, and effective design. The first on my list, perhaps not surprisingly, comes from well-known marketing agency Leo

color design engaging etsy Fun interactive leo burnet leo burnett navigation user experience

Published in Brand Marketing, Comparison Shopping, Fun, Vendors / Agencies

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