Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the industry blogs? Everyone has posted about this and some (http://www.techmeme.com) have posted repeatedly. Apparently there is nothing else going on today and this is the only news that matters so, before my departure for Shop.org, I wanted to make sure you hadn’t overlooked it.
What’s the upside for marketers? Google already has an easy video solution for CPC or CPM based advertising, YouTube gives them the video audience to make online commercials mainstream.