youtube Archives - Startup Economist

Apple’s best ad campaign yet?

Friday, 15 October 2010 by Paul O'Brien

If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this

Published in Advertising, Mobile, Social Media

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Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying

Friday, 19 December 2008 by Paul O'Brien

Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source

Published in Brand Marketing, Social Media

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Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

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Published in Advertising, Social Media

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Web 2.0 Bubble Burst Video – Billy Joel Parody of We Didn’t Start the Fire

Thursday, 13 December 2007 by Paul O'Brien

Let’s get going again with some great entertainment: This hilarious YouTube video, pulled due to copyright violations, has resurfaced through time killer tv. Scratch that I have no idea if it resurfaced through time killer tv or was reposted from there on YouTube; I suppose that is a testament to the significance of YouTube as

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Published in Social Media, Surplus

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The blogger bandwagon – Google buys YouTube

Monday, 09 October 2006 by Paul O'Brien

Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the

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Published in Brand Marketing, Google

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