Viral Marketing Case Study?

by Paul O'Brien / Wednesday, 15 October 2008 / Published in Conferences / Events, Search, Social Media

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big Watah.

The events that led to the legend of Big Watah are almost too disturbing to repeat. Worse, it is unclear which stories have been spun through the rumor mill and which are an accurate reflection of a night of fun with new friends and peers gone so horribly wrong. So so wrong.
One thing is clear, we’re all talking about it and therein lies a success story.

Bruce Clay, Inc. has best summarized the experience but more importantly, Virginia Nussey has captured the reality behind the success in viral marketing that can come from a bunch of search marketers. Worth a read.

Related Questions

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The personality traits that define an entrepreneur (risk tolerance, creative disruption, compulsion to act) cannot be taught. Business can be taught. Marketing, finance, and operations can be taught. But the intrinsic drive that makes someone entrepreneurial is closer to personality wiring than skill development. Universities offering degrees in entrepreneurship are largely teaching business with a startup aesthetic, which has value, but calling it entrepreneurship education is misleading.

Why do ecosystem builders focus on the wrong things?

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